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Treasure Global’s Subsidiary Tadaa Capital Acquires Cigar Secret to Develop an AI-Power Premium Lifestyle Membership Ecosystem
Treasure Global Inc.
Wed, July 22, 2026 at 6:15 p.m. GMT+5:30
4 min read
- TGL
-4.53%
Targets US$60 Million in Cumulative Revenue, 20,000+ Members and 20 Outlets by 2031
KUALA LUMPUR, Malaysia, July 22, 2026 (GLOBE NEWSWIRE) — Treasure Global Inc. (NASDAQ: TGL) (“Treasure Global” or the “Company”), a Southeast Asia–anchored technology company driving AI-powered enterprise solutions and digital transformation, today announced that its wholly owned subsidiary, Tadaa Capital, has acquired Cigar Secret, a premium lifestyle membership platform comprising an exclusive member’s lounge, paid membership application, and integrated cigar retail business
The acquisition marks an important milestone in Treasure Global’s long-term growth strategy, expanding the Company’s AI-powered technology ecosystem into the premium lifestyle membership sector. By combining Cigar Secret’s established membership community with Treasure Global’s proprietary AI capabilities, the Company aims to build a scalable lifestyle platform that enhances customer engagement, expands monetization opportunities and unlock new long-term revenue streams
Treasure Global intends to transfer Cigar Secret’s membership application into AI-powered lifestyle platform where members can seamlessly manage subscriptions, access exclusive lounges and events, redeem rewards and enjoy curated privileges from lifestyle partners. Artificial intelligence is expected to personalize members experience, improve customer retention, optimize marketing efficiency and generate data-driven insights that enhance platform monetization
As part of its long-term growth strategy, Treasure Global aims to expand Cigar Secret’s footprint to 20 outlets and grow its active membership base to more than 20,000 members by 2031. Treasure Global is targeting annual revenue of approximately US$12 million by 2031, and cumulative revenue of approximately US$60 million over the period from 2026 through 2031, reflecting management’s confidence in the long-term growth potential of its premium lifestyle membership ecosystem
Treasure Global also expects its existing digital ecosystem, including the ZCITY Super App and its more than 2.7 million registered users, to support awareness and user acquisition for the premium lifestyle platform. The Company intends to introduce relevant membership program and curated lifestyle offerings to selected user segments, creating opportunities to connect its established digital audience with Cigar Secret’s premium membership experiences
“Our vision is to build one of Southeast Asia’s leading technology-enabled premium lifestyle membership ecosystems,” said Sam Teo, Acting Chief Executive Officer of Treasure Global. “Cigar Secret provides us with an established membership model and physical lifestyle experiences that we can develop into a broader, AI-powered platform. Over time, we believe the integration of technology, data, and premium partnerships can deepen member engagement and support the development of a scalable regional membership business.”
