July 27th, 2026
Gym Launch unveils its industry-first Member Acquisition Dashboard
Billing /Education /Exercise /Fitness /Technology
Gym Launch, a global leader in business coaching and growth marketing for gym owners and fitness studios, has unveiled its industry-first Member Acquisition Dashboard, a new reporting tool designed to help gym and studio owners better understand, measure and improve the full member acquisition funnel
The proprietary dashboard helps gym owners track acquisition performance from ad spend to closed members, giving owners and coaches clearer data to improve growth decisions
The Gym Launch Member Acquisition Dashboard is built to help gym and studio owners answer some of the most important questions in their business:
-How much does it really cost to acquire a new member? -Are leads scheduling appointments? -Are scheduled appointments showing up? -Are sales conversations converting? -Are acquisition costs improving or getting worse over time?
The dashboard gives Gym Launch clients visibility into key performance metrics, including:
Customer acquisition cost
Ad spend
Cost per lead
Cost per appointment
Cost per show
Lead-to-close rate
Appointment rate
Show rate
Sales outcomes, including sold, lost, canceled and no-show appointments
Acquisition trends across selected time periods
For example, a gym or studio owner may see that lead volume is strong, but the dashboard may reveal that too few leads are scheduling appointments. In another case, the data may show that appointments are being booked and attended, but sales conversations are not converting at the expected rate. By identifying where prospects are falling off, the dashboard helps gym owners focus on the right constraint instead of making decisions based on incomplete data.
Brian Anderson, Chief Executive of Gym Launch noted “Gym and studio owners often have access to data, but not always the exact data they need to make well-informed decisions about marketing, sales and staffing
“A low cost per lead doesn’t mean much if those leads are not booking appointments, showing up or becoming members. Our dashboard gives Gym Launch clients and Gym Launch coaches a crystal clear picture of where the acquisition process is working, where it is breaking down and what needs to improve.”
While most advertising and reporting platforms can show surface-level metrics such as cost per lead, Gym Launch’s Member Acquisition Dashboard is designed to go much deeper. By bringing together acquisition and follow-up data into one reporting environment, the Gym Launch dashboard helps gym owners understand not just how many leads they are generating, but how effectively those leads are moving through the full sales process. Gym Launch clients can use the dashboard to identify the specific points in the acquisition funnel that need attention.
The dashboard also breaks performance down by lead source, so owners can see every channel as part of one holistic acquisition system rather than a set of disconnected reports. Many tools track only paid ad activity, while others track only organic traffic. The Gym Launch dashboard pulls leads from every source – paid ads, organic traffic, walk-ins, phone calls and more – into a single view. That allows a gym owner to compare the quality of leads coming from each source, see which sources actually translate into sales, and understand how the funnel performs channel by channel. Instead of guessing where growth is coming from, owners can direct spend and staffing toward the sources that produce paying members.
This visibility also gives Gym Launch coaches more actionable data to support gym and studio owners with expert coaching and guidance. Coaches can use the dashboard to help gym owners interpret trends, diagnose performance gaps and make more informed decisions around advertising, follow-up, appointment setting and sales execution
The Gym Launch Member Acquisition Dashboard is currently being rolled out across the Gym Launch client community. The company plans to expand its reporting and analytics capabilities, with a long-term vision of helping owners better connect acquisition performance to retention, lifetime value and overall profitability
Founded in 2016 by Alex and Leila Hormozi, Gym Launch is a leading business coaching platform that helps gym owners build profitable, scalable fitness businesses. Since its founding, Gym Launch has helped more than 6,000 gyms across 22+ countries
Image top: Credit: Pexels; Image centre and below: Gym Launch dashboad examples
Related Articles
Gym Launch and ABC Fitness partner to deliver integrated growth and technology support for fitness and wellness clubs
March 3rd, 2026
Australasian Leisure Management On-Line Newsletter
Free to sign-up to our weekly e-newsletter.
