Hermosa Beach, CA / Jul 29, 2026 / STRONG Pilates
STRONG Pilates, the global boutique fitness franchise combining Pilates with cardio and strength training, today announced its continued U.S. expansion with new studios opening across Boston, Charlotte, Los Angeles, Maryland, New York City and Philadelphia throughout 2026, alongside signed franchise agreements that will bring the brand to Miami, Florida; Portland, Oregon; and Charleston, South Carolina in early 2027. New studios opening this summer and fall include Back Bay (October) and Fenway (October) in Boston; Santa Monica (July) and Westlake Village (September) in Los Angeles; Gambrills (August) and Columbia (September) in Maryland; Tribeca (October) in New York City; South Park (November) in Charlotte; and Wayne (October) in Philadelphia. Together, these openings will bring STRONG Pilates’ U.S. footprint to 25 locations by the end of 2026 while laying the foundation for continued nationwide growth in 2027.
Co-founded by Australian fitness entrepreneurs Michael Ramsey and Mark Armstrong in 2019, STRONG Pilates has evolved from a bold fitness concept into one of the fastest growing global fitness franchises with more than 120 operating studios across 15 countries, with over 50,000 members and $75 million in net revenue over the past 12 months. STRONG Pilates currently ranks #3 in Australia and #15 worldwide on ClassPass
“Boston, Charlotte, Los Angeles, Maryland, New York City and Philadelphia each have their own distinct identity, but they share the same quality we look for in every market: a community that’s ready for a smarter, more sustainable way to build long-term fitness and well-being,” said co-founder Michael Ramsey. “STRONG Pilates aims to deliver the numerous benefits of Pilates, the cardiovascular gains of high-intensity training, and real changes in body composition and strength in one turnkey, spring-loaded solution. We’re looking forward to building more STRONG humans across these diverse communities as we take the next step in our growth journey.”
STRONG Pilates is more than traditional pilates. Built around the brand’s proprietary Rowformer and Bikeformer machines, each 45-minute class seamlessly blends Pilates-inspired resistance training, cardio and strength into a single low-impact, full-body workout. Programming rotates daily through targeted focus areas, including upper body, lower body, core, obliques and full-body combinations, to support longevity in training and prioritize injury prevention. Instructor-led classes are enhanced by STRONG Pilates’ latest and most advanced technology to date: CONNECT. Purpose‑built for STRONG studios and powered by integrated tablets, CONNECT creates a seamless experience for both members and instructors by delivering programming directly from a central system into STRONG’s Rowformer and Bikeformer machines.
STRONG Pilates enters the Boston market for the first time with three studios opening in Boston and Cambridge. Back Bay (10 Park Plaza) and Fenway (650 Beacon St.) are set to open in October, and Kendall Square (165 Main St.) makes its debut in November. To register interest and be the first to know about VIP memberships, launch events and exclusive offers, visit https://strongpilates.co/location/back-bay/, https://strongpilates.co/location/fenway/, and https://strongpilates.co/location/kendall-square/.
STRONG Pilates Charlotte
STRONG Pilates makes its debut in the Charlotte market with its South Park studio, opening in November at 4810 Ashley Park Lane, Suite A. To register interest and be the first to know about VIP memberships, launch events and exclusive offers, visit https://strongpilates.co/location/south-park/
STRONG Pilates Los Angeles
STRONG Pilates continues its growth in the Los Angeles market with two new studios set to open in Santa Monica and Westlake Village. Located at 1450 Cloverfield Blvd., the Santa Monica studio opens in July, marking the brand’s second California location following West Hollywood’s opening in February 2026. STRONG Pilates Westlake Village follows in September at 30877 Thousand Oaks Blvd. Both studios will offer lockers, restrooms, personal care amenities and onsite parking. To learn more, visit https://strongpilates.co/location/santa-monica/ and https://strongpilates.co/location/westlake/.
STRONG Pilates Maryland
STRONG Pilates continues its East Coast growth with two new Maryland studios: Gambrills (1041 Route 3 North, Suite 11), opening in August, and Columbia (6420 Freetown Rd., Suite 130), opening in September. The Maryland expansion is led by franchisee partner Vanessa Economos, who will oversee STRONG Pilates’ growth across the greater Maryland area. A third Maryland studio in Gaithersburg is slated to open in 2027, further deepening STRONG Pilates’ presence in the state. Both studios offer restrooms with amenities, changing rooms, lockers, and complimentary parking. For more information on the Gambrills and Columbia studios, visit https://strongpilates.co/location/gambrills/ and https://strongpilates.co/location/columbia/.
STRONG Pilates New York City
STRONG Pilates will open its first-ever New York City studio in Tribeca in October, marking a significant milestone in the brand’s domestic growth strategy. The Tribeca studio, located at 88 Leonard St. and designed by PwC, spans 3,079 square feet and will offer lockers and personal care amenities. To register interest and be the first to know about VIP memberships, launch events and exclusive offers, visit https://strongpilates.co/location/tribeca/
STRONG Pilates Philadelphia
STRONG Pilates enters the Philadelphia market for the first time with its Wayne, PA studio, opening in October at 158 E. Lancaster Ave. To register interest and be the first to know about VIP memberships, launch events and exclusive offers, visit https://strongpilates.co/location/wayne/
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About STRONG Pilates
Co-founded in 2019 by Michael Ramsey and Mark Armstrong, STRONG Pilates is an Australian-founded fitness format that combines Pilates with cardio and strength trainingwer or bike attached)
Designed for longevity in training, STRONG offers a low-impact, high-intensity full-body workout, which has been embraced by over 50,000 members worldwide. The fitness franchise has seen incredible growth over the past year, with over 120 operating studios across 15 countries and a further 200 confirmed to open. Reflecting its continued leadership in the industry, STRONG was recognized as one of the Most Innovative Fitness & Wellness Companies of 2026 by Athletech News
Learn more at www.strongpilates.co or follow @strong on Instagram
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