Problems such as dandruff and itchy scalp are still a complaint that men often experience. This condition not only interferes with comfort, but can also affect self-confidence when doing activities or interacting with others
Therefore, more and more campaigns are inviting men to be more concerned about hair and scalp health as part of a healthy lifestyle
This spirit is also raised in a series of campaigns that take advantage of the euphoria of the 2026 FIFA World Cup™. Through various activities, ranging from digital content, the launch of special edition products, to a watch-together event, this campaign connects the spirit of sports with the importance of maintaining scalp health
“CLEAR Men Ultra as an official sponsor is proud and happy to be able to participate in the largest football event, the 2026 FIFA World Cup™. This is in line with our commitment to support an active lifestyle represented through football while inspiring men to appear confident with healthy hair and scalp and dandruff-free,” said Ari Astuti, Beauty & Wellbeing Indonesia Marketing Demand Creation Hair Care, Unilever Indonesia
According to Ari, global-scale sports events are also an effective space to reach the community with messages that are closer to their daily lives
“The 2026 FIFA World Cup™ is the most socially connected sporting event in the world, reaching billions of global audiences. More than just a sponsorship, we are making this world cup a platform to assert its relevance to an active lifestyle and also football fans,” said Ari
In addition to presenting various activities during the tournament, the campaign also introduced limited edition products designed to help solve the problem of dandruff in men
The formula used is claimed to be able to help fight dandruff from thed help control excessive oil production on the scalp
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language.
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