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Food and Drinks
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‘We were just two kids’: how this Hong Kong Gen Z pair started a Chinese wine business
Anson Sik and Edson Bichon’s Purple Rain Wine is bringing Chinese natural wines – many from obscure vineyards – to drinkers in Hong Kong
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Chloe Loung
Published: 7:15am, 2 Aug 2026
Gen Z’s shift away from traditional office jobs has less to do with wanting to avoid work than with a re-evaluation of risk, reward and lifestyle. Facing an unpredictable economy, this generation is trading corporate ladders for business ownership, building paths to economic independence
It was the final day of a 10-day, door-knocking odyssey through the mountain villages of southwestern China when Anson Sik, 25, and Edson Bichon, 27, caught the break that would define their fledgling company
The pair were in Chuxiong, in the central part of China’s Yunnan province, after spending a week and a half chasing vague WeChat coordinates and half-remembered addresses, looking for garage wineries where natural wines were produced at elevations that left them gasping
On that last evening, a producer invited them to a harvest dinner. Around the table sat some of the most seasoned names in China’s wine trade – people who had been importing the drink for decades
“We were telling them about our idea, and they were so excited,” Bichon says. “They said they had never heard anyone doing wine this way
“We were just two kids with no experience. But sometimes that’s exactly what it takes.”
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