Country Life, LLC has acquired Aura Cacia from Frontier Distribution LLC, expanding its portfolio of wellness brands and strengthening its position in the growing market for natural health, personal care, and aromatherapy products
Financial terms of the transaction were not disclosed
The acquisition adds Aura Cacia’s essential oils, aromatherapy, and botanical skincare products to Country Life’s existing portfolio, which includes Country Life vitamins, Desert Essence personal care products, and BioChem protein powders and sports nutrition. The expanded portfolio is designed to offer consumers a broader range of natural wellness products spanning supplements, personal care, and holistic self-care
Founded in 1982, Aura Cacia has established a strong presence in the essential oils market and, according to the company, ranks as the leading brick-and-mortar aromatherapy brand and the top natural air care brand. Since becoming part of Frontier Co-op in the 1990s, the brand has built its reputation on sustainably
Country Life said the acquisition aligns with its long-term strategy of expanding across complementary wellness categories while leveraging its manufacturing, distribution, and brand-building capabilities
“Aura Cacia is a strong fit within the Country Life family,” said Rob Robillard, chief executive officer of Country Life. “Together, we bring more than a century of combined experience helping consumers live healthier, more balanced lives. Aura Cacia’s leadership in essential oils and aromatherapy complements our portfolio of supplements, sports nutrition and personal care products, all developed with integrity, transparency and care.”
Aura Cacia will continue operating as a standalone brand within the Country Life portfolio. The company said manufacturing operations will remain in Urbana, Iowa, while its headquarters will continue to operate from Hauppauge, New York, helping ensure continuity for customers, retail partners, and suppliers
For Country Life, the acquisition broadens its exposure to a category that has seen sustained consumer demand as interest in natural ingredients, aromatherapy, and holistic wellness continues to grow. The combination also creates opportunities to expand distribution, introduce complementary product offerings, and strengthen relationships with retailers serving the health and wellness market
Frontier Co-op said the sale enables it to sharpen its strategic focus on its core herbs and spices business while placing Aura Cacia with an owner positioned to invest in the brand’s future growth
“After stewarding Aura Cacia’s growth for more than 30 years, we believe this decision allows both organizations to focus, scale and thrive,” said Tony Bedard, chief executive officer of Frontier Co-op. “Country Life has the expertise and resources to help Aura Cacia fully capitalize on the growing consumer demand for high-quality essential oils and aromatherapy products. We are proud to entrust this mission-driven brand to a partner that will build on the values that have made it successful, while we remain focused on our herbs and spices business with Frontier Co-op and Simply Organic brands.”
Founded in 1971, Country Life manufactures nutritional supplements and personal care products using naturally derived ingredients at its NSF-GMP registered facilities in Hauppauge, New York. The certified B Corporation has built its business around holistic wellness products designed to support nutrition, fitness, and personal care
The transaction reflects continued consolidation within the natural wellness industry as established companies seek to build broader product portfolios and capture demand across multiple health and self-care categories. By adding Aura Cacia, Country Life gains a leading aromatherapy brand while expanding its ability to serve consumers seeking integrated wellness solutions through a diversified portfolio of trusted natural products
