Translated by AIVersione italiana
3′ min read
Translated by AIVersione italiana
The legacy of the Olympic and Paralympic Games is not limited to sports venues, infrastructure and tourist numbers. There is a less tangible but potentially more enduring legacy: one linked to quality of life, health and wellbeing. It is in this area that Cortina d’Ampezzo intends to play one of its most important games in the post-Milan-Cortina 2026 era
From 27 to 29 August, ‘Cortina in Wellness’ takes place – an event organised by the Wellness Foundation, founded by Nerio Alessandri, now in its fourth year and designed to engage residents and tourists in over a hundred free events dedicated to sport, physical activity and healthy lifestyles. This event represents only the most visible part of a more ambitious project: to transform the ‘Queen of the Dolomites’ into an international wellness destination, capable of attracting visitors all year round and of integrating its tourism offering with services dedicated to health and active ageing.
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This challenge is set against a favourable backdrop. Internationally, wellness, preventative healthcare and so-called ‘healthy ageing’ are establishing themselves as one of the key trends in the global economy, creating new opportunities for regions that succeed in combining nature, sport, sustainability and high-quality services. In this context, Cortina can count on an asset that is difficult to replicate: the environmental heritage of the Dolomites, combined with its international renown, which has been further enhanced by the return of the Olympic Games.
The idea behind the project stems from the vision of Nerio Alessandri, chairman and founder of the Wellness Foundation and Technogym, who sees the Ampezzo area as the ideal location for trialling a new model of regional development
“Wellness, health and healthy longevity are emerging as global macro-trends. Cortina has a unique opportunity to capitalise on these trends and become a leading destination for wellness and quality of life,” emphasises Alessandri. “ “Together with all public and private stakeholders, we can leave a post-Olympic legacy that enhances the local area through an offering capable of combining sport, health, tourism and quality of life,” he added.”
The 2026 edition of Cortina in Wellness boasts some impressive figures: over 100 free sessions, bookablehe Dolomite resort. The programme has been put together thanks to collaboration between local institutions, accommodation providers, sports associations and local professionals
The programme ranges from traditional training to outdoor experiences. Technogym master trainers and local instructors will lead sessions dedicated to various fitness disciplines, including outdoor group cycling sessions in Piazza Roma. There will also be a strong focus on Mountain Experiences, featuring power walking routes, cycle tours, running clubs and scenic walks, including a picturesque night-time hike organised with the Cortina Alpine Guides
Alongside the physical aspect, there is also a focus on mental balance and energy recovery. The programme includes ‘Wellness Recharge’ activities, featuring yoga and Pilates sessions, as well as experiential programmes designed to promote physical and mental wellbeing. There will also be Wellness Talks: cultural events featuring experts from the fields of health, sports medicine and preventative care
An important section will be devoted to measuring one’s fitness level. Through the Wellness Check-Up programme, participants will be able to undergo the Technogym Checkup assessment to find out their ‘wellness age’ – an indicator that helps to evaluate their overall level of wellbeing and identify any areas for improvement in their lifestyle
Among the most popular initiatives, Cortina Mindfulness is also returning, organised in collaboration with the Cortina Hoteliers’ Association, offering opportunities to reconnect with one’s body and the surrounding natural environment through mindful movement practices. There will also be events dedicated to families, including a Tabata session for children and parents led by the mascot Corty
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The extensive network of institutional partners confirms the project’s strategic importance. The event is held under the patronage of Milano Cortina 2026, the Municipality of Cortina d’Ampezzo, the Province of Belluno, the Veneto Region and the Cortina Foundation. It is also supported by organisations such as Cortina for Us, Cortina R-Evolution, the Cortina Hoteliers’ Association, Cortina Marketing, the Cortina-GVM Care & Research Hospital and Technogym as Official Training Partner
The ultimate goal goes beyond the calendar of events. The aim is to transform Cortina into a permanent wellness hub, where the mountains are not merely a seasonal tourist destination, but an ecosystem capable of generating economic, social and health benefits throughout the year. This strategy, in the season following the Games, aims to make the culture of wellbeing one of the most significant assets of the ‘Queen of the Dolomites’ new international identity
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Argomenti: Calcio & Business; Sportbiz
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