Browsing: Wilson

Noom, the leading behaviour change company, launched Lose for Keeps, a new integrated brand campaign featuring Rebel Wilson in her second year as the company’s Chief Wellness Ambassador. The campaign tackles a question at the centre of the GLP-1 era: how do you make weight loss last?

Rebel Wilson has a lot of thoughts on weight loss, and this time, she’s putting them into a campaign. The actress, now in her second year as Noom’s Chief Wellness Ambassador, just launched “Lose for Keeps,” a new brand push that makes a pretty simple argument: GLP-1 medications can jump-start change, but building real habits…