C P S unveils new Contemporary Lifestyle Store at CentralWorld
New retail concept strengthens the brand’s lifestyle positioning while targeting young nonconformists and high-spending international visitors
PUBLISHED : 20 Jul 2026 at 13:55
C P S is strengthening its post-rebranding growth strategy with an investment of more than 10 million baht to transform its CentralWorld store into a Contemporary Lifestyle Store, targeting a new generation of consumers and high-spending international visitors. Spanning more than 300 square meters, the redesigned store moves beyond conventional fashion retail by bringing together fashion, music, art and culture in an open-plan environment. The new format is designed to improve customer flow, encourage product discovery and create a more engaging brand experience. A key feature is the “Listening Room”, the first of its kind introduced by C P S in Thailand. The dedicated space offers a curated selection of vinyl records and music collectibles for visitors to explore, listen to and purchase. It also aims to attract vinyl collectors and music enthusiasts, while building a new lifestyle community around the brand.
Mr. Apisit Singhsachathet, Brand Creator of C P S, said the store transformation forms part of the brand’s strategy to broaden its customer base among “nonconformist” consumers aged 18–35, while strengthening its appeal among international tourists, particularly visitors from China and the United Arab Emirates.
“CentralWorld is a strategic location that connects C P S with both Thai consumers and international visitors. Its diverse customer profile and strong tourist traffic make it an important platform for introducing the brand’s new direction,” Mr. Apisit said.
“The new concept extends the role of C P S beyond fashion retail, positioning the store as a lifestyle destination where customers can discover new ideas and connect with the brand through fashion, culture and music.”
The open storefront creates greater visibility and easier access, while the interior incorporates vinyl records, musical instruments and art books to enhance the shopping experience.
The store is organized into several key zones. The Denim Runway reinforces the brand’s positioning as a denim curator, presenting a broad range of denim styles in an accessible format. The Stage features highlight from the latest collections on adaptable LED platforms that can be refreshed for individual campaigns. Meanwhile, The Basics showcases the C P S Symbolic Tee, recognized for its signature guitar-pick logo.
The Listening Room serves as the centrepiece of the new retail concept. Designed as a space for relaxation, exploration and cultural exchange, it reflects the brand’s longstanding connection between fashion and music. Visitors can browse specially selected vinyl records across a range of genres, listen to music and engage with fellow collectors and music lovers. The area also houses the C P S Archive, featuring memorabilia that traces the brand’s creative journey and collaborations. Highlights include a signature bass guitar associated with Thai rock band Bodyslam and signed by front man Artiwara “Toon” Kongmalai, graphic T-shirts created for the band’s major concert in 2024, and selected items from the Wiz Khalifa x C P S collaboration. The archive also features an orange-and-black boxing glove, a denim jacket combining the brand’s denim identity with the artist’s grunge-inspired aesthetic, and limited-edition T-shirts created during the collaboration’s launch at CentralWorld in 2018.
The C P S Contemporary Lifestyle Store is now open on the second floor of CentralWorld.
