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Halley Kate Williams is officially relaunching her brand Bar Dog as a full lifestyle label. The ’s first pre-fallapparel collection launches on July 30
Heather Gildroy
“This moment for the brand is really about expanding what Bar Dog represents. Instead of just offering dog collars and leashes, we really wanted to take it a step further and introduce apparel alongside lifestyle pieces that were designed for both people and their dogs,” Williams told WWD. The influencer serves as the chief executive officer of Bar Dog, while Ashley Leo serves as president. The Leo Group co-owns the brand
“The goal is to create products that fit naturally into your everyday life while celebrating the bond between you and your pup — so it truly feels like you’re stepping into the Bar Dog world.”
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Heather Gildroy
For the brand’s inaugural apparel collection, Bar Dog will offer a series of autumn-oriented pieces, including elevated knitwear, outerwear, separates and accessories, alongside the brand’s signature dog products
Bar Dog’s future collections will also be driven by the brand’s mission. “I’ve had a personal passion for supporting shelters and organizations that help animals specifically, so when it came to building my personal brand, I wanted to ensure that it also had a meaningful mission,” Williams said
Heather Gildroy
“With that in mind, every collection will partner with a different shelter or rescue organization, with a giveback component that supports their work and helps more animals find loving homes.”
Several garments from The Leo Group’s brands are made in New York, Ashley Leo told WWD. Williams influencer impact is another element that Leo hopes will set Bar Dog apart from its competitors. “Halley is obviously a star in the influencer space, but more importantly she is a savvy young businesswoman with a lot of talent,” Leo said
Heather Gildroy
“We love her vision for Bar Dog with the support of [The Leo Group] we see the potential for it to grow into the next great American outfitter. We’re looking forward to what’s next for Bar Dog.”
Bar Dog Debuts First Apparel Collection, Photos
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