Melbourne, AU / Aug 3, 2026 / STRONG Pilates
STRONG Pilates, the global fitness franchise known for its unique blend of Pilates, cardio, and strength training, has announced a major partnership with Poland’s largest wellness franchise operator, Xtreme Brands. The franchising group will lead STRONG’s expansion across Central and Eastern Europe under a Master Franchise Agreement, reflecting the brand’s growing international momentum and the scalability of its innovative training model
As the first external brand to join the Xtreme Brands’ established portfolio of 189 operational clubs under its Xtreme Fitness Gyms offering, STRONG will add a boutique, innovation-led offering unlike any other. Currently maintaining a growth rate of approximately three new clubs per week, Xtreme Fitness Gyms offers a full turnkey solution for franchisees, including dedicated property sourcing, design, and sales teams
The new Master Franchise Agreement will see STRONG expand first into Poland and Czech Republic, taking its global footprint to 16 countries including the USA, Australia, New Zealand, Canada, the UK, Ireland, Japan, Singapore, Indonesia, the Philippines, Malaysia, South Korea, Dubai and Bahrain
Co‑founder and Chief Executive Officer of STRONG Pilates, Michael Ramsey, says the partnership is an exciting step for the brand as they venture into the European market
“Xtreme Brands is a leader in the wellness space with strong franchising credibility, experience and values that align closely with ours. Our partnership gives us enormous confidence in our expansion across Europe, and we look forward to reaching new markets and fitness communities.”
Xtreme Brands is looking to expand to 750 operating locations across Central and Eastern Europe by 2030, many of which will be STRONG Pilates studios. These expansion plans are supported by investment from bValue Fund, an investment fund specializing in high-growth businesses across Central and Eastern Europe
Chief Executive Officer of Xtreme Fitness Gyms, James Cotton, says the partnership marks a significant milestone for the group, as it welcomes its first international brand to its network amid rapid expansion plans
“STRONG Pilates is a proven international concept that responds to growing demand for training that combines Pilates, strength and cardio. It is a natural addition to the Xtreme Brands portfolio and one we are well positioned to scale through our experience in franchise development, site selection and club operations. Our ambition is to build a strong and lasting presence for the brand across Central and Eastern Europe.”
For franchise opportunities and further information about STRONG Pilates, visit strongpilates.co
###
About STRONG Pilates
Co-founded in 2019 by Michael Ramsey and Mark Armstrong, STRONG Pilates is an Australian-founded fitness format that combines Pilates with cardio and strength trainingwer or bike attached)
Designed for longevity in training, STRONG offers a low-impact, high-intensity full-body workout, which has been embraced by over 57,000 members worldwide. The fitness franchise has seen incredible growth over the past year, with over 120 operating studios across 15 countries and a further 200 confirmed to open. Reflecting its continued leadership in the industry, STRONG was recognized as one of the Most Innovative Fitness & Wellness Companies of 2026 by Athletech News
Xtreme Brands – building fitness brands through franchising and proven operational systemsXtreme Brands is a Polish group developing brands across the fitness and active leisure sectors. Its portfolio includes Xtreme Fitness Gyms, one of Poland’s largest fitness club networks, and Xtreme KiDS, a concept combining physical activity, play and child development
The organization is responsible for brand strategy, franchise network development and the creation of operational standards that support partners at every stage of the business journey – from site assessment and investment preparation to sales, marketing and day-to-day operations. Xtreme Brands is owned by Łukasz Dojka, Łukasz Nowakowski and bValue Fund. James Cotton serves as Chief Executive Officer
The group’s growth model is built around scalable concepts, centralized support and experience gained from opening and operating locations across different markets. Its aim is to build strong, recognizable brands that respond both to consumer demand and to the needs of entrepreneurs seeking a proven franchise model
Xtreme Brands is continuing to expand its network in Poland while preparing for further growth across Central and Eastern Europe. This development is underpinned by clearly defined standards, technology, operational know-how and close collaboration with franchise partners
For more information visit xtremebrands.pl
Press Contactstrongpilates@aiir.agency
AIIR
Submit a Press Release
