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By Emma Weinbren (emmaweinbrenwrites@gmail.com)
Advertising deadline: 11 September 2026
Submissions deadline: 4 September 2026
Print, digital and sponsorship opportunities
Personal care brands are increasingly aligning themselves with wellbeing. Boasting “mood-boosting fragrances” and “accessible luxury”, new launches promise to bring the spa experience to shoppers’ homes
Innovation: New deodorants & soaps
• Which deodorant & soap products are playing up self-care messaging?
• How is this messaging cutting through in their marketing efforts?
• How do prices compare with standard lines in the category?
Retailers: Ranging and merchandising
• How are retailers responding to shoppers’ demand for more luxurious soaps and deodorants?
• Which challenger brands are winning shelf space?
• How are retailers encouraging shoppers to spend more in the category?
Scalp care: Healthy hair
• Which haircare suppliers are leaning into messaging around scalp care?
• How are shoppers’ concerns about hair loss and breakage impacting the category?
• GLP-1 use has been linked to hair loss – has this impacted haircare sales?
Salon-style hair: Afforable luxury
• Which brands are promising shoppers the salon experience at home?
• Do they use any particular ingredients to cue luxury?
• Are budget-conscious shoppers spending more on haircare to avoid salon prices?
Female hygiene: Next gen brands
• Which period care brands are leading the way with non-toxic and eco-friendly solutions?
• Are shoppers moving away from standard tampons and pads?
• Which brands are leading the way in bladder care?
Innovations: We will profile two new products or ranges. We need launch date, rsp, and a hi-res picture of each
Downloads
FO Personal Care – Sept 2026
PDF, Size 0.21 mb
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