London, UK / Aug 4, 2026 / About Anytime Fitness UK & Ireland
Anytime Fitness UK & Ireland today announced it is bringing Apple Fitness+ to members across the UK and Ireland, giving them complimentary access to Apple’s award-winning fitness and wellness service throughout their membership
Together, Anytime Fitness and Apple Fitness+ give members more opportunities to stay consistent with their fitness routine, whether they’re training in the gym, at home, or on the go, combining 24/7 access to more than 6,000 Anytime Fitness clubs worldwide with thousands of workouts and meditations available on Apple Fitness+. All it takes is an iPhone to get started, and with Apple Watch, members can unlock personalised, real-time metrics for their workouts
Starting August 4, 2026, all Anytime Fitness members will get access to a Fitness+ subscription for the lifetime of their active membership at no additional cost – delivering a truly connected fitness experience that bridges the gap between in-club and on-demand wellness. Existing Fitness+ users also benefit when they sign up for a 13-month Anytime Fitness membership, receiving their first 30 days free
The launch comes as the UK fitness industry continues to grow. According to ukactive’s UK Health and Fitness Market Report 2026*, gym memberships have reached a record 18% of the population, while annual visits rose by 10% and sector revenue climbed to £6.5 billion. As more consumers combine gym-based and digital fitness, the addition of Fitness+ enables Anytime Fitness members to move seamlessly between workouts in the club, at home and on the go with a single membership
Sarah Mather, Head of Marketing at Anytime Fitness UK & Ireland, said: “Today’s members don’t think about fitness in one location. They move between the gym, home and travel, and they expect their membership to move with them. Adding Apple Fitness+ to membership combines the motivation and guidance of Fitness+ with the support of our clubs, giving members even more ways to stay active and consistent.”
Members will have access to thousands of Fitness+ workouts and meditations across 12 workout types – including Strength, HIIT, Yoga, Pilates and more – led by a diverse and welcoming team of trainers
Rich Peil, Director and Co-Founder, Anytime Fitness UK & Ireland, added: “We’re investing in a model that combines outstanding physical clubs with digital experiences members value to deliver the best member experience in the market. Providing our members with access to the expansive library of Apple Fitness+ content helps them pursue their goals wherever they choose to work out while complementing the experience they already enjoy in our clubs.”
The announcement coincides with another milestone for the brand, with Anytime Fitness opening its 6,000th club globally. In the UK and Ireland, the business continues to expand its footprint, currently at 180 clubs and targeting 500 clubs within the next five years as it grows its franchise network alongside a portfolio of corporate-owned clubs. This new Fitness+ offering expands to the UK and Ireland following launches in Australia, Canada, Japan and the U.S
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About Anytime Fitness UK & Ireland
Anytime Fitness is the largest fitness franchise in the UK & Ireland, with over 180 clubs offering 24/7 access nationwide. Part of a global network of 6,000 locations, the brand is known for its inclusive community, supportive culture, and commitment to helping people achieve their fitness goals anytime, anywhere
About Apple Fitness+Apple Fitness+ is an award-winning fitness and wellness service with workouts and meditations that are welcoming to all, wherever they are in their fitness and wellness journeys, and help users live a healthier day. Subscribers have access to an expansive library of fitness and wellness content in 4K Ultra High Definition, all led by a welcoming and expert team of trainers. Fitness+ also has workout programs with custom content designed to support users through a season of life or help them prepare for important moments; an Artist Spotlight series with entire playlists by world-renowned music artists; and Collections, which include curated content from the Fitness+ library to help users go after their goals or find inspiration. Fitness+ is available for iPhone users to subscribe to and enjoy in 49 markets, and those with an Apple Watch or AirPods Pro 3 can take their experience to the next level with real-time metrics that display onscreen on iPhone, iPad, and Apple TV. With Fitness+, users can also get moving with inspiring audio experiences, including Time to Walk, featuring some of the world’s most interesting and influential people, and Time to Run with each episode focused on a popular running route in some of the world’s most notable and iconic locations. Apple Fitness+ is available in English with subtitles in Brazilian Portuguese, English, French, German, Italian, Russian, Spanish, and Japanese. The service also offers select episodes digitally dubbed with a generated voice based on the actual voice of each Fitness+ trainer in Spanish, German, and Japanese.
More information is available at apple.com/apple-fitness-plus
Press ContactKate Marshall
kate@kom-pr.com
KOM PR
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