A weight loss company called Start Willow is facing backlash after telling Love Island USA contestant Melanie Moreno they could help her lose weight
The brand posted an image stating: “Melanie, you may not be able to drop that man, but we can help you drop 10-15lbs in 4 weeks. Call us, Start Willow.”
Melanie appeared on season 8 of the dating show, entering the house the first day and coming third with her partner, Sincere Rhea
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Fans have called the marketing “disgusting,” and whoever came up with the idea should lose their job. In response, Melanie posted a photo of herself to Instagram Stories eating pepperoni pizza
“I get it’s their brand but who in their right mind thought targeting a public figure to have weight loss would be good.. it’s extremely gross,” wrote a social media user
Another commented in response to the weight loss brand’s marketing, “Uhm, this is the most disgusting marketing ad I’ve seen recently!! Why is a brand telling Melanie she needs to lose weight? Like, insane, and they should apologize.”
While another response to the backlash added that Melanie isn’t even that “big” and even if she was that’s honestly sick and disgusting.”
Melanie had revealed on Love Island USA that she was previously a plus size model and had walked for Miami Swim Week. Her family slammed Ozempic allegations and her cousin defended her in a statement
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“Melanie is my little cousin and I can tell you it is her!! And no Ozempic. She worked hard to get her current body!!! She wasn’t insecure when she was plus size, and she’s not insecure now. People are allowed to change, grow, and become healthier,” she said
“Melanie has always had very high self-esteem, even when she was plus-size,” her sister wrote in a comment, per an Instagram video
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