Men’s grooming is booming as more men invest in skin care and cosmetic treatments
Sales of men’s grooming supplies topped $7 billion in 2025
Ninfa Saavedra, Digital Content Specialist
Published: August 25, 2026 at 4:52 AM
Updated: August 25, 2026 at 5:08 AM
Men’s grooming is becoming a multibillion-dollar business as more men invest in everything from skin care products to cosmetic treatments
Sales of men’s grooming supplies topped $7 billion in 2025, according to research firm NIQ. The trend continues to grow as social media and video calls put more attention on appearance and personal care
What was once largely limited to shaving products, deodorant and haircuts has expanded into a much broader market
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Men are increasingly exploring skin care routines and cosmetic procedures as grooming becomes a more common part of their everyday routines
Social media has also played a major role in changing attitudes around men’s appearance. Platforms such as TikTok and Instagram have made skin care, hair care and other grooming routines more visible and accessible
Video calls may also be contributing to the trend, with people spending more time seeing themselves on camera for work and social interactions
The rise in men’s grooming reflects a broader shift in how consumers think about personal care
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Products marketed specifically toward men now include facial cleansers, moisturizers, serums, hair-loss treatments, beard-care products and other skin and hair-care items
Cosmetic treatments are also becoming part of the conversation as some men look for ways to maintain or improve their appearance
For businesses in the beauty and personal-care industry, that growing interest represents a major opportunity
And with men’s grooming sales already surpassing $7 billion, the market shows no signs of slowing down
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