Atour Lifestyle (ATAT): Hotel Brand Growing Faster Than Its Own Margins
Maham Fatima
Thu, August 27, 2026 at 5:04 PM GMT+5:30
4 min read
- ATAT
-1.07%
On August 20, Atour Lifestyle Holdings (NASDAQ:ATAT) held its second-quarter earnings call, and the numbers made clear why the stock has become one of the more closely watched Chinese consumer names this year. Net revenues jumped 41.4% year over year to RMB 3,490 million, with both the hotel and retail arms of the business accelerating at once. Management raised its outlook for the retail unit even as it warned that the same growth is starting to squeeze profitability. That tension, fast expansion paired with thinning margins, runs through the entire quarter.
Two Engines Now Pulling Together
Atour’s hotel business kept expanding at a pace few peers can match. The company opened 101 new hotels in the quarter, pushing its total to 2,175 properties, up 19.2% year over year, with another 811 projects still in the pipeline. Manachised hotel revenue rose 32.8% to RMB 1,725 million on that network growth plus a build-out of the supply chain business behind it
The more striking growth came from retail. Atour Planet’s revenue climbed 63.2% year over year to RMB 1,575 million, and management raised its full-year retail growth guidance to 40%, up from earlier estimates, citing first-half sales momentum. The company has now sold 12 million units of its Deep Sleep Memory Foam Pillow Pro series since launch, and comforter category sales grew more than 80% year over year on the back of its Thermo-Regulating Comforter Pro 3.0
On the brand side, premium formats are commanding real pricing power: Atour 3.6 hotels posted RevPAR above RMB 370, Atour Origin topped RMB 450, and the upscale SAVHE brand set a new high above RMB 1,000. Net income rose 29% to RMB 548 million, and the company closed the quarter with RMB 3.9 billion in cash and had completed $150 million in cumulative share repurchases
Growth That Costs Something
The company’s own executives flagged the trade-off behind these numbers. Co-CFO Wu Jianfeng said that given the shift in revenue mix and a higher tax rate, Atour expects “a modest year-over-year decline in the group‘s full-year net profit margin,” since the retail and supply chain businesses run at lower margins than core hotel operations. That already showed up in the quarter: adjusted net profit margin fell to 16%, down 1.3 percentage points, and adjusted EBITDA margin slipped to 23.5%, down 1.2 points.
The core hotel business also showed signs of softening on a same-store basis. RevPAR at hotels open for more than 18 months came in at RMB 336.8, just 97% of the prior year’s level, with occupancy easing to 76.2% from 76.4%. CEO Wang Haijun acknowledged that in the first half of 2026, “homogeneous products and services remained under pressure” across both the hotel and retail sectors, as customers increasingly favor differentiated experiences over commodity offerings. Leased hotel revenue also declined 11.8% year over year to RMB 132 million as the company trimmed that segment from 24 properties to 19.
