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BODi Launches MAX BUILT by Shaun T to Meet Growing Consumer Demand for Strength Training
Business Wire
Wed, 2 September 2026 at 5:30 pm GMT+5:30
4 min read
- BODI
-2.65%
New 9-week program applies the proven principles of simple training and progressive overload to maximize every set, build strength and support long term health
EL SEGUNDO, Calif., September 02, 2026–(BUSINESS WIRE)–BODi (NASDAQ: BODI), the proactive wellness company delivering nutrition, supplements, and proven fitness programs that help people take control of their health inside and out, today announced the launch of MAX BUILT, an all-new nine-week progressive overload strength training program from legendary BODi Super Trainer, Shaun T
As more consumers prioritize building muscle, improving strength, and supporting long-term health, strength training has become one of the fastest-growing movements in fitness. But what most programs lack is simplicity. MAX BUILT solves that problem by applying a simple 5-move format to strength training to help gain muscle, increase strength, and train with more confidence, all from home in just 30 to 40 minutes a day
“People understand the vital importance of strength training, but it’s often complicated by complex moves and over-designed routines,” said Shaun T. “I created MAX BUILT to eliminate the guesswork and teach people a straightforward approach to lifting with purpose and intensity at their current skill level, so they can build muscle they can see and strength they can feel.”
Inspired by Shaun T’s own training, MAX BUILT follows a classic five-day muscle group split, targeting chest, back, legs and glutes, shoulders, and arms. Each workout features just five straightforward exercises, allowing you to easily focus on form and weight selection to make every set count. A bonus core workout can be added on as desired, or done in place of a rest day
What is unique to MAX BUILT is that rather than constantly introducing new exercises, the program focuses on mastering foundational lifts while progressively increasing resistance and adjusting key training variables over time
Core to the program is the MAX BUILT Protocol, a three-phase approach that strategically changes reps, rest and intensity across nine weeks to continuously challenge the muscles as they adapt and grow with progressive overload
Phase 1: Build the Foundation -Establish strength, technique and work capacity through controlled volume and progressive loading
Phase 2: Build Density -Increase mechanical tension with heavier weights to drive continued strength and muscle development
Phase 3: Build Maximum Growth -Combine heavy, low- and high-repetition training to recruit more muscle fibers and maximize hypertrophy
