Kylie Jenner’s New ALO Campaign Celebrates “Moments of Stillness”

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Kylie Jenner has snagged another brand deal, this time for ALO

The beauty mogul and reality TV star has followed in the recent footsteps of Bella Hadid, who debuted an ALO launch last week, by fronting a new campaign for the fashion and lifestyle brand, one that is designed to be a celebration of “wellness beyond the spotlight.”

“Some of the most meaningful parts of my life happen when no one’s watching,” explained Jenner, one of the most followed stars on social media. “Those moments of stillness are what help me feel grounded and present, and I’ve learned to protect them. That’s what I love about this campaign — it reminds us that taking care of yourself starts with making space for the things that are yours alone.”

The campaign was shot in Los Angeles by celebrated fashion photographers Mert & Marcus, aka Mert Alaş and Marcus Piggott. For the images, Jenner is outfitted in ALO’s newest drop, dubbed Pink Marshmallow, including such pieces as the Alosoft Intuition Bra and High-Waist Intuition Capri in Pink Marshmallow Heather. She also slipped into ALO essentials like the Sunset Sneaker, Prismatic Jacket and High-Waist Prismatic Short, Splendor Bra, Aspire Tank, Alosoft Better Together Bra and Alosoft High-Waist 7/8 Better Together Legging, Sway Full Zip Hoodie, Airlift Intrigue Bra and High-Waist Airlift Short.

“Kylie has been part of the ALO community for years and we’ve always admired her distinctive sense of confidence and individuality,” offered ALO’s executive vp of marketing and creative, Summer Nacewicz. “What makes this campaign so meaningful is that it reveals a side of Kylie beyond the public image. Together, we wanted to celebrate the everyday moments where wellness begins — the ones that allow us to reconnect with ourselves.”

The ALO showing comes on the heels of Jenner’s other recent campaign, one on behalf of Dunkin’. That brand deal also found her outfitted in one of her favorite colors, pink, to resuscitate the King Kylie era, which she discussed with The Hollywood Reporterhere