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New Survey: Consumers Using GLP-1 Medications Are Rethinking What Makes a Meal Worthwhile
PR Newswire
Tue, 1 September 2026 at 8:45 pm GMT+5:30
4 min read
GLP-1 users are placing greater emphasis on protein, portions, and foods that help them feel satisfied throughout the day
HARRISBURG, Pa., Sept. 1, 2026 /PRNewswire/ — For many Americans using GLP-1 medications, the biggest change isn’t simply eating less food. It’s thinking differently about what goes on the plate in the first place
New research from the National Frozen & Refrigerated Foods Association (NFRA) finds that nearly one-third of current GLP-1 users say they have become more selective about what goes into their grocery basket, while a similar share report planning meals and snacks more carefully than they did six months ago.
“What stands out in this research is the level of intentionality we’re seeing among GLP-1 users,” said Tricia Greyshock, president and CEO of NFRA. “Consumers are becoming more selective, planning ahead more often, and placing a greater premium on foods that help them get more from every eating occasion. As eating habits evolve, people are paying closer attention to protein, portion sizes, and overall nutrition, seeking foods that align with their goals while fitting seamlessly into their everyday routines.”
Smaller Meals Need to Work Harder
Many GLP-1 users report paying more attention to protein (30%), hydration (29%), fiber (28%), and digestive health (19%) than they did six months ago. They are also more likely to plan meals and snacks carefully (30%) and be more selective about what goes into their grocery baskets (31%)
The findings suggest that consumers aren’t simply looking for smaller portions. They’re looking for foods that help them get more nutrition from those portions. In fact, 84% of GLP-1 users say it is important that foods help them feel full or satisfied, while 81% say high-protein foods are important when deciding what to buy
Those priorities are translating into measurable changes in the grocery cart. Since starting GLP-1 medications:
Since starting GLP-1 medications:
52% report buying more yogurt, cottage cheese, and other high-protein dairy products
43% are purchasing more protein drinks
42% are buying more frozen proteins
41% are purchasing more soups and lighter meal options
40% are buying more frozen vegetables
Convenience is Being Redefined
Nutrition may be receiving more attention, but convenience remains essential. Frozen and refrigerated foods can provide practical portion options, require minimal preparation, and help consumers keep a variety of foods readily available
42% say these foods help them control portions
37% say they make it easier to get fruits, vegetables, or fiber
37% say they help reduce food waste
