Browsing: decode

At some point over the last decade, supermarkets stopped resembling grocery stores and began to feel like wellness boutiques. Olive green packaging appeared everywhere. The language softened. Shelves began speaking in the vocabulary of virtue. Suddenly, biscuits were “artisanal”. Chips became “hand-cooked”. Chocolate acquired Himalayan salt, probiotic cultures, and a quiet moral superiority. Even water…