Browsing: media

As per the Government of India’s announcement, the removal of 12-minute-per-hour TV advertising cap is directionally positive; however, we estimate it could increase industry advertising revenue benefit by a mere ~1–3%. Most of the industry already operates at or above the cap, with news channels carrying 16–18 minutes/hour, while live sports offers limited scope to…

There’s a growing consensus that Instagram and TikTok are ruining travel for the rest of us. Viral tourism has led to a crush of travelers in a small number of destinations. A 2019 survey found that 86 percent of people chose their travel destinations based on social media content posted by a friend, family member,…