Finding love in 2026 can be tough, but one Finnish supermarket chain is doing its part to help couples fall in love while perusing the aisles
American tourist Roya Fox loves visiting supermarkets in other countries, and when she told her guide about this passion, they took her to a Prisma store with pink shopping baskets
The guide, Mirka, explained that these brightly coloured shopping essentials were called “sinkkukori” baskets, which means “sin in” in Finnish
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People without a partner can pick up these baskets to signal to other shoppers that they are looking for love
Roya told Yahoo Lifestyle she was “immediately fascinated” by the concept and had “never seen” anything like it before
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“I joked with Mirka that I could have easily accidentally grabbed one, even though I’m married, just thinking that the pink colour was cute and not realising what they were for since there was no translation to English,” she said
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“Makes me wonder if any other tourists have done that before.”
The baskets, which were originally yellow, have been around for 10 years in the Nordic country
What’s the most unique way you’ve found love? Emailclaudia.poposki@yahooinc.com
World reacts to Finland’s romance baskets
Roya posted a video about the surprising supermarket find and people around the world expressed their excitement or hatred for the idea
“This happens in more countries. We have it here too. In Spain (especially at the supermarket chain Mercadona), if you place a pineapple upside down in your shopping cart between 7pm and 8pm and walk to the wine section, you show that you are single,” one revealed
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“Genius. I’m gonna need Aldi and Publix to step it up,” an American said
“Jumbo in the Netherlands has this around Valentine’s Day,” a viewer added
“That’s cool, but I don’t wanna find love by telling the public i’m desperate,” wrote another
“OMG, that’s so horrible. Horrible idea,” a third declared
In Australia, a Woolworths store in Neutral Bay, which has since been replaced, had a similar tactic to Spain
Shoppers would place a bunch of bananas in their trolley on a Monday night to meet other single customers
Roya said the reactions to her discovery have been “overwhelmingly positive” and she loved the suggestions that people were making
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“A few people also suggested another colour for introverts to tell people not to approach them at all, which I thought was smart and quite funny,” she said
“I think it went so viral because while it may be marketing, it feels so whimsical and like the start of a romance novel or Hallmark movie. It taps into the imagination, making an ordinary grocery store trip into a Bridgerton ball.Â
“I think it also resonates with people because it taps into our desire to be less online and connect with people more organically.”
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