Arth rolls out social-first obesity awareness initiative
Arth rolls out social-first obesity awareness initiative
Adgully Bureau
| 27 minutes ago
Views: 40
Your browser does not support the audio element.
With obesity emerging as one of India’s biggest public health challenges, Namita Thapar is launching Fight Against Obesity, a social-first awareness initiative by her wellness brand Arth by Emcure. The campaign aims to change the way India talks about obesity, replacing judgement with inspiration and awareness
The initiative will bring together leading doctors, health experts and physically fit individuals to share practical insights, bust common myths and simplify conversations around obesity, nutrition, metabolism and sustainable weight management.
Commenting on the initiative, Namita Thapar, Founder of Arth by Emcure said: “Obesity is a global challenge, and Arth is committed to this cause. I am personally interviewing top doctors of the country so we can educate and make a difference. The nice part is that the education will be through 30 sec videos, making it fun and not preachy.”
The initiative is supported by Arth’s viral product Bitter Drops, a pre-meal supplement formulated with 14 natural bitter herbs that supports weight management by helping reduce food cravings
The campaign comes at a time when obesity is on the rise in India. According to the National Family Health Survey (NFHS)6, approximately 30% women and 27% men are overweight or obese1. Beyond physical health, obesity can also affect confidence, relationships, career opportunities and overall quality of life
Show More
marketing27-Jul-2026Namita Thaparobesity awarenessArth
similar newsEros Innovation expands global reach with RunnTV partnership for FAST channels
similar newsPhonePe FY26 revenue rises 11% as regulatory headwinds widen net loss to Rs 2,792 crore
similar newsFSSAI suspends Westend Agro licence over date-tampering and mislabeling violations
similar newsWorld IVF Day: addressing fertility myths and advancing parenthood care
similar newsWorld IVF Day: addressing fertility myths and advancing parenthood care
similar newsDiageo India marketing spend jumps 31% to ₹312 crore in Q1 FY27
similar newsSapphire Foods returns to profitability in Q1 FY27 on 15% revenue growth
similar newsTata Consumer net profit surges 29% to Rs 427 crore on strong domestic volume growth
similar newsUTI Mutual Fund partners with CAMSPay
similar newsMRSI explores how AI is rewriting the future of marketing research
similar newsWow! Momo unveils Tigers’ Pitch, Bengal’s first startup reality show
