Adarsh Somani’s vision to make sports nutrition affordable for every Indian
Quality sports nutrition for every Indian, affordably and proudly
ByBrand Connect
Last Updated: Jul 28, 2026, 12:28 IST3 min
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Mumbai (Maharashtra) [India], July 23: At a time when premium sports nutrition products have become increasingly expensive, entrepreneur and philanthropist Adarsh Somani is leading a movement to make essential supplements accessible to every Indian, regardless of income or location
Inspired by Hon’ble Prime Minister Narendra Modi’s Swachh Bharat Abhiyan, Adarsh Somani envisioned that alongside a clean India, the nation also needs a healthy and physically stronger India. This vision led him to launch Swasth Bharat Abhiyan, a people-centric initiative focused on encouraging fitness, proper nutrition, and healthier lifestyles across the country
Through his philanthropic initiative Push India Push, Adarsh Somani has with his 9 years old Nutrition brand Bigflex has launched a first-of-its-kind initiative – Desh Ka Supplement. The mission is simple yet powerful: no Indian should be deprived of quality nutrition because of high prices. Whether it is the son of a fruit vendor, a college student, a daily wage worker, or someone living in a remote village, everyone deserves access to genuine, high-quality sports nutrition at affordable prices.
To reinforce the spirit of patriotism and trust, the products have been launched in association with decorated Indian armed forces personalities. Every jar proudly features Major Surendra Poonia, VSM, a distinguished Indian Army officer, and Assistant Commander Sunil Dasila of the Indian NSG, symbolizing discipline, strength, and the commitment to building a healthier India
The journey began with the launch of Desh Ka BCAA, which quickly became a massive success because of its premium quality and disruptive pricing. Within just one month of launch, more than 1 lakh units were sold, demonstrating the overwhelming demand for affordable, trustworthy supplements in India
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First Published: Jul 28, 2026, 12:28
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