Negotiations to enter a large local distribution network will be held
Greycoat Research, a pet healthcare start-up specializing in cat kidney health care, announced on the 24th that it won the first place in the international category at a new product showcase for the B2B fair “SUPERZOO Las Vegas 2026,” a representative pet industry in North America, recently held in Las Vegas
Beyond the market structure centered on a single nutritional supplement, Greycoat Research is developing and supplying a customized “care routine” solution that can continuously manage the kidney health of cats. Currently, it is operating a segmented customized care product line-up such as AIM, Intensive, Probiotics, Calm, Omega 3, Stable, Rebalance, and Appetite with its own brand ‘Greycoat’ line-up, and has surpassed 100,000 cumulative sales in 33 countries around the world, including Korea and Japan.
Yoon Jeong-eun, CEO of Greycoat Research, said, “We had an on-site meeting with buyers of major North American e-commerce platforms such as Amazon and Chewy immediately after winning the first place,” adding, “We will hold detailed follow-up discussions for entering large distribution networks and actual sales in the future.”
Following its participation in the exhibition, Greycote Research has also begun to build a local communication ecosystem, such as creating healthcare education contents and collecting feedback linking SGVAA, a cat rescue and community organization near Los Angeles, with a network of 2,000 local guardians
