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ASICS keeps UAE families moving this back-to-school season with comfort, performance and well-being
The sportswear brand helps UAE families prepare for the new term with comfort
Last updated: August 24, 2026 | 17:26
Krita Coelho, Editor
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As families across the UAE prepare for the new school year, ASICS is helping parents and children stay comfortable and active throughout the busy back-to-school season. Grounded in its “Sound Mind, Sound Body” philosophy, ASICS continues to champion the role of movement in supporting both physical and mental wellbeing
With school routines bringing early mornings, school runs, after-school activities, and busy days on the move, the right footwear can make a meaningful difference for the whole family. This back-to-school season, ASICS is highlighting its commitment to comfort and performance with an offer designed to support families as they get ready for the year ahead
As part of the offer, customers who spend AED 399 or more at any ASICS store across the UAE, including at least one pair of kids’ shoes, will receive a complimentary CamelBak water bottle, while stocks last. The initiative encourages families to make movement and hydration part of their everyday routines, from the school run to after-school activities and beyond
The campaign also puts a spotlight on the Kayano 33, ASICS flagship running shoe that is designed with plush cushioning to provide comfort throughout the day. The shoe builds on ASICS continuous focus on combining performance, comfort and innovation to support consumers across different stages of their fitness journey
The back-to-school offer forms part of ASICS wider commitment to supporting active lifestyles across the UAE, positioning movement as an important part of everyday wellbeing for both children and parents
How the offer works:
Spend Dh399 or more at any ASICS store across the UAE
Purchase must include at least one pair of ASICS kids’ shoes
Receive a complimentary CamelBak water bottle
Ask in-store about the Kayano 33 for all-day comfort
The offer is available for a limited time at participating ASICS stores across the UAE, while stocks of the complimentary CamelBak water bottles last. Terms and conditions apply
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