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Hires, Wins & Business in association withARC
Hires, Wins & Business
Lite n’ Easy Appoints Ogilvy Australia Creative and CX Agency of Record
06/07/2026
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06/07/2026
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The health and wellbeing brand has tapped Ogilvy’s multicultural, health and behavioural science expertise to shape its next chapter of growth in a rapidly changing market
Leading Australian health and wellbeing brand Lite n’ Easy has appointed Ogilvy as its agency of record, following a competitive pitch
As part of the appointment announced this week, Ogilvy will now partner with Lite n’ Easy to provide the full breadth of brand services, extending from strategy and creative, through to CX, social and influencer. Ogilvy will tap into its multicultural, health and behavioural science expertise as part of the new partnership
The appointment comes at a significant moment for Lite n’Easy, which this year celebrates 40 years as one of Australia’s most successful and enduring health and wellbeing brands
Nathan Hayman, CEO of Lite n’ Easy said, “As we celebrate 40 years of helping Australians lead healthier lives, we were looking for a partner who understood both our heritage and the ever-changing health landscape. The integrated approach across brand building, consumer channels, influencer, commerce felt right for our future ambitions.”
Ogilvy Network ANZ CEO Kirsty Muddle said the agency was looking forward to working closely with the Lite n’ Easy team to help shape its next chapter of growth and strengthen the brand’s position in a rapidly changing market
“Lite n’ Easy is one of Australia’s great health brands, and a company that has helped countless Australians eat well and feel their best for many decades,” Kirsty said
“We’re excited to help it navigate this transformative moment. Our deep expertise in health gives us a strong understanding of the broader ecosystem surrounding weight management and healthy eating, from consumers through to healthcare professionals and emerging healthcare channels, and beyond.”
Australian-owned and operated since 1986, Lite n’ Easy helps Australians build healthier habits, navigating every area of wellness and weight management. As the health landscape evolves, the brand continues to play an important role in supporting sustainable healthy eating and nutrition
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