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National Better Breakfast Month: WK Kellogg Co. dishes on cereal, fiber and nutrition
Tue, September 1, 2026 at 12:46 PM
National Better Breakfast Month: WK Kellogg Co. dishes on cereal, fiber and nutrition
Grab a bowl and a spoon! September is National Better Breakfast Month, and one of America’s longtime breakfast staples is getting its moment in the spotlight
Cereal has been part of American mornings for more than a century, and it remains a popular choice today
According toWK Kellogg Co., approximately 50 million boxes of cereal are purchased each week in the U.S., with cereal found in millions of households across the country
Sarah Ludmer, registered dietitian nutritionist and Chief Wellbeing & Sustainable Business Officer atWK Kellogg Co., joined We Are Austin to give us the scoop on cereal and share simple ways to build a better breakfast
While cereal is often chosen for its convenience, Ludmer says there’s more inside the bowl than many people may realize
A single serving of cereal can provide several nutrients that can be difficult for Americans to get enough of, including vitamin D, iron and B vitamins. Research cited by WK Kellogg Co. also shows cereal eaters tend to have better overall diet quality than people who don’t eat cereal
Fiber is another major focus
According to information provided by WK Kellogg Co., 95% of Americans fall short of the recommended fiber intake outlined in the Dietary Guidelines for Americans
Ready-to-eat cereal can be one way to help close that gap. WK Kellogg Co. says its cereals provided more than 6 billion servings of fiber in 2025 alone
With an aisle full of choices, finding the right cereal can depend on an individual’s nutritional needs, tastes and lifestyle
And your morning bowl doesn’t have to stop with cereal and milk
Cereal can be customized by mixing different varieties or adding ingredients like fruits and nuts for additional flavor, texture and nutrition. It can also go beyond the breakfast table, giving cereal lovers different ways to incorporate their favorites into snacks and other meals throughout the day
Whether you’re looking to add more fiber to your routine, incorporate important vitamins and minerals or simply switch up your usual breakfast, National Better Breakfast Month is an opportunity to take another look at what’s going into your bowl
For more information about WK Kellogg Co. cereals, nutrition and breakfast ideas, visit wkkellogg.com!
