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Kia (000270.KS) said on the 27th that it will unveil “Kia Collection 2026,” a lineup of lifestyle products embodying the brand’s identity
Kia Collection is a lifestyle product range designed to let consumers experience Kia’s brand philosophy and sensibility in various aspects of daily life beyond vehicles
Based on “Movement,” the brand’s core value, Kia has launched a new lineup including lightweight windbreakers, umbrellas and travel pouch sets. The new collection will be available from late July at Kia Shop, Kia’s official online store
“Kia Collection is an attempt to extend the brand’s core values and design philosophy into customers’ everyday experiences,” a Kia official said. “We will continue to expand our portfolio with products that are useful in real life while adding Kia’s unique originality and wit.”
#Kia#KiaCollection#LifestyleBrand#Movement#KiaShop#FashionOutdoor#BrandMerchandise
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Original reporting by Sim Ki-moon for Seoul Economic Daily
AI-translated from Korean. Quotes from foreignxact original wording
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