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Hires, Wins & Business in association withARC
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Nutrition Brand Ka’Chava Taps Someoddpilot as Creative Agency of Record
15/07/2026
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15/07/2026
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The partnership’s first integrated campaign work is expected to launch in fall 2026
Ka’Chava has selected Chicago-based creative agency Someoddpilot as its creative agency of record
Positioned as an ‘All-In-One nutritional shake,’ Ka’Chava differentiates itself in the crowded nutrition category with a premium whole body meal plant-based shake that combines protein, fibre, superfoods, adaptogens, probiotics, and more! Under the new partnership, Someoddpilot will lead creative and positioning. Founded in 2014, Ka’Chava built a loyal DTC customer base before seeing accelerated growth during the pandemic-era wellness boom. Ka’Chava is focused on evolving from a digitally native disruptor into a broader omnichannel wellness brand.
Someoddpilot will help evolve Ka’Chava’s marketing approach into a more holistic omnichannel strategy Ka’Chava currently has a combined social following of more than 576K followers with a creator-led content strategy at the center of its social presence
The partnership’s first integrated campaign work is expected to launch in fall 2026
“We’re excited to partner with Ka’Chava as they enter this next phase of growth. They’ve already built an incredibly engaged community online, and we’re looking forward to helping shape what that next phase looks like to bring that same connection to even more consumers,” said Annika Whelander, CEO at Someoddpilot
“Ka’Chava was built around the idea that healthy nutrition shouldn’t be complicated. As we grow we’re excited to work with Someoddpilot to help introduce more consumers to a simple wellness routine that is genuinely good for you,” said Sarah Russell, VP, brand marketing at Ka’Chava
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