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Pet care shifts to self-care as wellness, tech and luxe buys become everyday essentials
Wed, August 19, 2026 at 12:13 PM
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Pet care shifts to self-care as wellness, tech and luxe buys become everyday essentials
KUTV —Pets don’t just live with us anymore. They live like us
The same standards pet parents hold for their own lives are now showing up in how they shop for their pets
Orthopedic beds, anxiety supplements, GPS collars and AI-powered cameras have become everyday buys, not splurges, as pets get treated just as well as the humans in the house
Whether it’s a dog, cat, bird, fish or rabbit, or even a bearded dragon, SUPERZOO 2026 has something new for it
More than 2,000 products debut on the show floor, Aug. 12–14 in Las Vegas, spanning the wellness boom, the rise of pet subscriptions and immersive, experience-driven retail. SUPERZOO is where it all comes into view first
Live from the SUPERZOO show floor, Pet Trend Expert Svetlana Bisacquino joined Fresh Living to share exactly what it looks like when pet parents go all in — standout products, must-see debuts and proof that pet care has never looked more like self-care
For more information visit superzoo.org
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