Rebel Hotel Company has assumed management of three lifestyle hotels: Circa 39 Miami Beach, Hotel La Jolla in San Diego and Coachman Lake Tahoe in California
“These portfolio additions represent the exact type of distinct hospitality experiences that define what it means to be a Rebel Hotel Company hotel,” said Brian Sparacino, president/CEO, Rebel Hotel Company. “Each property has a tremendous track record for excellent guest experience, while showing potential to elevate operations and strengthen market position as well.”
Circa 39 Miami Beach is preparing for its next chapter as a luxury, soft-branded hotel within IHG’s Vignette Collection. A comprehensive repositioning, including a reimagining of the hotel’s physical product and overall market positioning, is scheduled to begin in the third quarter
Following the transition of Hotel La Jolla to Rebel management, the company is focused on enhancing the property’s food and beverage program and elevating the overall guest experience to align with the hotel’s lifestyle positioning and service standards
With Coachman Lake Tahoe, Rebel will leverage its expertise in lifestyle hospitality to introduce enhanced programming, curated activations and elevated guest services
