Browsing: Noom

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Creative agency Mekanism has launched Lose for Keeps, an integrated advertising campaign for behaviour change company Noom, featuring actor Rebel Wilson in her second year as the company’s Chief Wellness Ambassador

Noom, the leading behaviour change company, launched Lose for Keeps, a new integrated brand campaign featuring Rebel Wilson in her second year as the company’s Chief Wellness Ambassador. The campaign tackles a question at the centre of the GLP-1 era: how do you make weight loss last?

As GLP-1 medications become increasingly mainstream, digital health platform Noom is betting on psychology-backed behavior change as its biggest competitive advantage in a crowded space. 

To support patients facing supply or financial hurdles, Noom has launched a free iteration of its GLP-1 Companion software, eliminating the previous subscription barrier. The application, which helps manage GI side effects, mitigate muscle mass depletion, and track baseline behavior, is now accessible to all individuals on weight-loss medications, independent of their primary provider