Veroni Returns to Cincinnati Open Celebrating Italian Aperitivo Lifestyle
July 28, 2026 | 4 min to read
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Cincinnati, OH – Veroni, the leading Italian charcuterie brand in the U.S. pre-sliced deli meats category*, returns to the Cincinnati Open for the fifth consecutive year, renewing its partnership as the tournament’s Official Italian Charcuterie Sponsor. From August 8 to August 23, 2026, the brand will once again bring the authentic Italian aperitivo experience to one of the most prestigious tournaments on the international tennis calendar. Throughout the tournament, Veroni will welcome guests in the Veroni Lounge and across dedicated hospitality activations, offering immersive tasting experiences designed to celebrate the Italian aperitivo lifestyle.
Veroni’s presence at the Cincinnati Open is part of a broader strategy that reflects the company’s long-term commitment to the world of tennis, a sport that shares its values of excellence and celebrates moments of connection and conviviality. In addition to Cincinnati, in 2026 Veroni has partnered with some of the most important events on the international tennis calendar, including the BNP Paribas Open in Indian Wells, the Miami Open, and the Internazionali BNL d’Italia in Rome. Through these partnerships, Veroni brings the taste and lifestyle of Italy to an international audience, creating opportunities to experience and share the brand’s authentic products.
«Returning to the Cincinnati Open for the fifth consecutive year represents a significant milestone for Veroni and confirms the strength of our connection with the world of tennis”, says Emanuela Bigi, Veroni Marketing Manager. “This sport embodies values that are deeply aligned with our brand: passion, quality, and international appeal. At the same time, the tournament provides an extraordinary opportunity to introduce American consumers to the Italian aperitivo culture and to the pleasure of sharing that has always been at the heart of Veroni”.
In recent years, the concept of aperitivo has gained increasing popularity in the United States, evolving from a simple pre-dinner occasion into a true consumption moment centered around sharing, quality and informality. Charcuterie boards, Italian cured meats and ready-to-serve products are becoming increasingly popular among consumers looking for new ways to enjoy food, both at home and away from home
Recognizing this evolving consumer trend, Veroni has developed a dedicated aperitivo portfolio designed to meet the growing demand for premium, convenient and ready-to-share products inspired by the Italian lifestyle. Veroni’s aperitivo-focused product lines combine the quality of Italian charcuterie with the convenience of ready-to-share formats, transforming every occasion into an opportunity for connection and convi
During the tournament, from August 8 to August 23, Veroni will bring the Italian aperitivo lifestyle to life through a series of branded experiences and tasting opportunities. Visitors will be welcomed into the Veroni Lounge in the Fan Pavilion, while the brand will also play a leading role within the tournament’s Kroger Fan Zone, creating engaging moments dedicated to authentic Italian flavors and convi
The program will be headlined by two signature experiences celebrating the authentic spirit of the Italian aperitivo and conviviality. On August 14 (5:00 pm), the Sunset Aperitivo, organized in partnership with Aperol Spritz, will invite guests to enjoy a traditional Italian aperitivo featuring a tasting of Veroni’s premium charcuterie paired with the iconic orange drink. This celebration of Italian lifestyle will be followed on August 19 (5:00 pm) by an exclusive Charcuterie tasting experience for guests of the Oasis Club, the tournament’s Veroni-sponsored VIP hospitality area, showcasing the brand’s premium Italian charcuterie.
The program will also feature the Tennis Channel Snack Giveaway on August 15 (5:00 pm), when the first 250 fans who present the Tennis Channel app on their mobile device will receive a complimentary Veroni Snack pack. Finally, Veroni will launch a dedicated social media campaign offering fans the opportunity to win two tickets to the Cincinnati Open Finals, further strengthening the connection between the brand, tennis enthusiasts, and the growing community of Italian food lovers in the U.S
By returning to the Cincinnati Open for the fifth consecutive year, Veroni continues to strengthen its position as a leading ambassador of the Italian aperitivo lifestyle in the United States, bringing together authentic flavors, premium quality and the spirit of conviviality that defines Italian food culture.
Veroni’s presence at the Cincinnati Open will showcase three of the brand’s signature product lines, each designed to bring the authentic Italian aperitivo experience to today’s consumers. Veroni’s presence at the Cincinnati Open will showcase three of the brand’s signature product lines, each designed to bring the authentic Italian aperitivo experience to today’s consumers
• Enjoy Aperitivo Line: Ready-to-serve trays featuring premium Veroni cured meats paired with Italian cheese and carefully selected accompaniments. Inspired by Italy’s aperitivo tradition, they offer a convenient, ready-to-share solution for enjoying special moments with friends and family while recreating the authentic atmosphere of the Italian aperitivo
• Snack Line: Single-serve snack packs with Italian salami, cheese and breadsticks or dried fruits. High in protein and designed for on-the-go consumption, they provide a convenient yet flavorful option for today’s busy lifestyles
• Salumi & Focaccia: Inspired by the growing popularity of focaccia as a key element of today’s aperitivo culture, this ready-to-share range pairs iconic Italian cured meats with artisanal focaccia with cherry tomatoes, olives and provolone cheese, bringing an authentic Italian convi
About Veroni
Veroni is an Italian company that offers genuine Italian-made products to the USA, including prosciutto, salami, mortadella, and other fresh, cured meats. The Company was founded in 1925 by the five Veroni brothers in the small town of Correggio in Emilia-Romagna, Italy. Upon establishing its first headquarters in Logan, New Jersey, in 2016, Veroni branched out to the USA market. Veroni guarantees product authenticity and high quality by importing 100% Italian-made cured meats into the USA. All the cured meats are sliced and packaged at the local facility to preserve flavor and aroma. Now, with over 40 products available in supermarkets and grocery stores nationwide, Veroni expects to continue growing and providing its traditional family recipes to the USA.
