Calbee is tapping demand for personalised nutrition with tailored granola designed to provide healthier, more individualised breakfasts
Alongside the growth of health and wellness in the food industry, the idea of personalised nutrition for each individual has also gained a great deal of traction, though this has been severely limited by both technology and cost challenges
Building on this idea, Calbee has introduced Body Granola, a personalised granola concept that customises granola toppings for each individual based on their own physical needs, mostly focusing on the use of different prebiotics
PepsiCo nutrition senior director, Dr Sue Gatenby, discusses reformulation, positive nutrition, GLP-1s, and the challenges facing the industry’s next generation
Gatenby has been central to many of the most influential nutrition initiatives in recent history. She helped develop the precursor to today’s Eatwell Guide, for example. But it’s at PepsiCo, where over the last two decades, she’s made a global impact in her role as senior director of Global Health and Nutrition Sciences
Here, Gatenby helps lead nutrition science and health strategy across PepsiCo’s portfolio worldwide, working at the critical intersection of research, product development and public health, to shape the company’s nutrition agenda
Japanese tea brand OSK is expanding its caffeine-free range to tap health trends and capture international growth
The firm cited increasing demand for caffeine-free teas due to health considerations among certain consumer groups, including pregnant and breastfeeding women, as well as consumers seeking to limit caffeine intake to avoid effects such as sleep disruption
Its latest corn and black soybean tea launches are designed to address these needs while leveraging global interest in Japanese flavours
With so many choices, could consumers be put off the category entirely?
Functional beverages are everywhere. Core areas such as energy, hydration, proteinand gut health are seeing mass market success. But then more niche areas are gathering momentum. Brain health, cognition, focus, productivity, menopause, and more: there’s now a functional beverage for every need state and occasion
But is it all too much?
Data shows mood drinks gaining ground as consumers seek calm, sleep and alcohol-free social options
The US functional beverage market is exploding, and while many consumers are searching for energy, gut health and hydration drinks, the market for mood drinks that promise a chill vibe and relaxation is growing rapidly
The emerging sector presents fresh opportunities for CPG beverage brands aiming to lead in the functional drinks space
