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colorgram, Fillimilli and Delight Project Showcase K-Beauty and Lifestyle Trends at OLIVE YOUNG FESTA LA 2026
PR Newswire
Fri, 21 August 2026 at 4:24 am GMT+5:30
3 min read
Four brands spanning skincare, makeup, beauty tools and K-snacks introduced U.S. consumers to different aspects of Korea’s evolving beauty and lifestyle culture
LOS ANGELES, Aug. 20, 2026 /PRNewswire/ — BIO HEAL BOH, colorgram, Fillimilli and Delight Project participated in OLIVE YOUNG FESTA LA 2026, held August 14 to 16 in Los Angeles, bringing a diverse range of Korean beauty and lifestyle experiences to U.S. consumers
The four OLIVE YOUNG private-label brands–BIOHEAL BOH (skincare), colorgram (makeup), Fillimilli (beauty tool) and Delight Project (K-snack)–each showcased a different aspect of Korea’s evolving beauty and lifestyle culture through interactive experiences designed around their respective categories
Held in partnership with global K-culture festival KCON LA 2026, OLIVE YOUNG FESTA LA 2026 welcomed more than 100,000 visitors and brought together 55 K-beauty and lifestyle brands across a 55,000-square-foot space
BIO HEAL BOH: Bringing skin longevity to skincareBIO HEAL BOH introduced its approach to skincare and skin elasticity through its “LIFTING STATION,” featuring the brand’s bestselling PROBIODERM lifting lineup alongside newer skincare innovations, including its latest NAD Prizcell™ line
Visitors explored the brand and its products through interactive experiences centered on lifting and elasticity, including games highlighting key product benefits and a playful photo experience
colorgram: Exploring the next generation of K-lipcolorgram transformed its booth into a “LIP PLAYGROUND,” inviting visitors to experiment with the colors, textures and finishes shaping Korea’s evolving lip category
The brand showcased its bestselling Nude Blur Tint and Fruity Glass Tint alongside newer additions to its lip lineup, giving visitors an opportunity to mix and match different products and discover their preferred lip looks
Fillimilli: Bringing K-beauty tools to the U.S.Fillimilli highlighted the role beauty tools play in Korean makeup routines through its “Discovery Adventure”, an interactive experience centered on the brand’s facial brush assortment
Visitors learned how different brushes can be used across areas of the face before taking part in a playful treasure hunt using Fillimilli brushes to uncover hidden “Beauty Stones.”
Delight Project: Offering a Taste of Contemporary Korean Snacking CultureDelight Project introduced visitors to contemporary Korean snacking culture through a selection of its bestselling signature K-snacks, including Bagel Chips, Crispy Sweet Rice Laver Chips and Protein Shakes
