CELSIUS has announced that a range of its energy drinks, including all existing permanent flavours in its CELSIUS VIBE line, have achieved NSF Certified for Sport certification
The certification provides independent verification that certified CELSIUS products have been tested for more than 300 substancesprohibited by major sporting organisations and contain the ingredients and quantities declared on their labels
For the sports nutrition market, the certification is intended to give athletes, coaches, trainers and other consumers an additional reference point when assessing product quality and suitability
CELSIUS Chief Brand Officer Kyle Watson said third-party verification was becoming increasingly important as the functional beverage category evolved
Achieving NSF Certified for Sport status reinforces our commitment to transparency, rigorous quality standards and delivering a product that meets the expectations of today’s competitive and performance-driven marketplace
CELSIUS highlighted the certification at its inaugural AthleteSummit, held in Miami last month
The event brought together collegiate and professional athletes for workshops and educational sessions covering sports nutrition and the role of third-party certification in product selection
According to NSF, its Certified for Sport programme involves testing products for banned substances and verifying label claims, while also assessing manufacturingpractices
The programme is recognised by the US Anti-Doping Agency (USADA)
The certification comes as functional beverages are expanding beyond traditional sports drinks, with brands increasingly positioning products around energy and active lifestyles
For manufacturers and brands in the sports nutrition and functional beverage sectors, third-party certification can help differentiate a product, signalling its integrity and strengthening consumer confidence in ingredient transparency and quality
