Crunch at Viera will feature the innovative Crunch 3.0 design for an elevated gym-goer experience
ROCKLEDGE, Fla., Sept. 1, 2026 /PRNewswire/ — Crunch Fitness today announced the upcoming opening of Crunch at Viera in Rockledge, Florida. The $5 million, approximately 43,000-square-foot state-of-the-art fitness facility will open its doors soon, with pre-sale now underway. Operated by Crunch Fitness franchisee CR Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings, Crunch at Viera will be located at 5410 Murrell Road, Suite 135, creating a new fitness offering for residents of the Rockledge area.
Crunch at Viera will feature the new Crunch 3.0 design, combining modern aesthetics, expanded training spaces, and enhanced functionality with some of Crunch’s newest fitness offerings, including a dedicated Abs & Glutes Room and a Crunch Reform Pilates™ Studio for members looking for more targeted, results-driven programming
Crunch Reform Pilates™ studios feature integrated lighting and sound systems, reformer machines, and digital programming screens. Crunch Reform Pilates™ classes blend hands-on, instructor-led training with integrated virtual guidance, delivering a modernized Pilates offering built for today’s fitness. The Abs & Glutes Room provides a dedicated space for core and lower-body training, featuring specialized equipment and accessories to improve workout flow and give members a focused environment for targeted training.
Fusing fitness with entertainment to make serious exercise fun, Crunch at Viera will also offer:
- Power half-hour circuit training
- Personal training
- Dedicated group fitness studio
- Olympic lifting platforms
- Hot Studio
- Abs & Glutes Room
- Crunch Reform Pilates™
- Advanced HIIT classes
- TRX®
- Functional HIITZone™ training area with indoor turf
- Stretching Zone
- Tanning
- Relax & Recover® — Contrast Therapy (Frost Locker and Infrared Sauna), Human Touch Massage Chairs, CryoLounge, and HydroMassage® beds
- Full-service locker rooms with a dry sauna
CR Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings, currently operates 63 Crunch gyms in the state of Florida and is projected to be operating 65 Crunch clubs statewide by the time Crunch at Viera opens. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchisee that serves over one million members and is on pace to operate 110 Crunch locations nationwide across Florida, Georgia, Texas, North Carolina, Arizona, and Tennessee by the end of 2026. Backed by major investment firms North Castle Partners and Sixth Street, CR Fitness Holdings is continuing its expansion across Florida, with additional locations planned in the near future.
“We are excited to be announcing the plans for Crunch at Viera and offering a premium, fun fitness option to the communities of Viera and Rockledge at an affordable price,” said Tony Scrimale, CEO of CR Fitness Holdings
Prospective members can visit CrunchViera.com for more information about memberships and to reserve their rate. Crunch at Viera is offering discounted memberships beginning at $9.99 per month, with $0 enrollment fees and additional savings on select membership options. The first 500 founding members will receive a free t-shirt, exclusive discounts on small group and personal training, and more
This new club opening will bring over 70 career opportunities to the Rockledge community across Personal Training, Group Fitness, Sales, Operations, and more. For more information, please visit www.Crunch.com
Crunch was ranked #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500®, up from #32 last year in the world’s most comprehensive franchise ranking. The brand has appeared on the list for 13 consecutive years and was inducted into the 2026 Hall of Fame and Consecutive Ranking Club. Crunch was also recognized on the annual Inc. 5000 list of America’s fastest-growing companies. It continues to expand nationwide and push the bar with innovative offerings for its members.
About CR Fitness Holdings, LLC:
CR Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, currently operates 63 Crunch gyms in the state of Florida and is on track to operate nearly 65 total by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchise group that currently serves over one million members across 96 Crunch Fitness locations
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 4 million members with over 585 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico, and India. Crunch is rapidly expanding across the U.S. and around the globe.
SOURCE Crunch Fitness
