A glass of wine, several pieces of slow-melting ice: How TCL Cold Pudding captures young people’s late-night moments
Dare you let your friends open your fridge all of a sudden?
“You can come to my place, but don’t drop by unannounced.” This topic has topped the trending search list for how incredibly relatable it is. The contents of young people’s fridges nowadays are so indulgent that their friends would have to go on a two-day liquid diet after visiting
Behind this joke lies a far more thought-provoking fact
While parents’ fridges are stuffed with meat and vegetables, young people fill theirs with ice, alcohol, semi-finished products and low-calorie snacks. The fridge is no longer just a place to keep food fresh, but more of a spot to “stock up on emotions”
At work during the day, they habitually say “noted”, “ok”, “no problem”, tucking away all their grievances and exhaustion layer by layer. It is only after they close the door of their home that they dare to take off their disguise. Some arrange wine and ice cubes neatly for a slight buzz after work; some fill their fridges with chicken breast and broccoli, with self-discipline carved deep into their DNA; others even store face masks and serums in the refrigerator compartment
The fridge is far more than just an appliance now. It is an instruction manual for one’s lifestyle, hiding the most authentic state of life
Therefore, instead of talking about fridges against the parameter sheet, it is better to just push the two doors open. Step into the homes of two young people, and see exactly what kind of life is hidden in their TCL Cold Pudding Drinks Bar Refrigerator
First Stop: A 24-Hour Healing Bar for an Entrepreneur
The first door belongs to Yan Jiaqi
She is an entrepreneur, founder and CEO of a media company, well-known fashion blogger, and IP content strategy expert. At 35 years old, with an annual revenue of 10 million yuan and more than 5 million followers across all platforms, she grew from a fresh social newcomer to the head of a media company, walked the red carpet of the Cannes Film Festival, and serves as Vice President of China We-Media Association, APEA Asia Pacific Young Leader Representative… She has a huge number of identities.
But the moment she pushes the door of her home open, none of these identities matter anymore. She says that besides working, her favorite thing is to stay at home, “Home is my energy field”. She has been running her own business independently for eight years, and the pressure is naturally not small. As a high-energy person, she has many ways to relieve stress: consulting nutritionists, learning astrology, studying wine tasting, and even getting related certificates has become a way for her to adjust her state.
However, there is one small thing that she never skips no matter what. No matter how late she gets home, she will pour herself a drink, sit there emptying her mind of all thoughts, and completely release all the pressure she brings back from outside
And the place where this small ritual happens is the fridge
The design of TCL Cold Pudding Drinks Bar Refrigerator is one of Yan Jiaqi’s favorite product features. When the glass panel is opened, the wine storage compartment directly turns into a small bar counter, paired with -40℃ deep-cold slow-melting ice below, so you can mix a glass of wine right in front of the fridge
At first, it was just a simple way to relieve stress. Over time, it has settled into a unique life ritual that belongs only to her. She calls this Cold Pudding refrigerator “a 24-hour open healing bar”. Pour a glass of wine, add a few pieces of slow-melting ice, curl up on the sofa to empty your mind for an hour, the flavor of the wine will not be diluted, and the ice cubes can last for a long time. This seemingly tri
Another contrast inside the fridge is that there are plenty of stocked items. She rarely cooks in daily life, but she really likes stocking up on supplies
The way Yan Jiaqi understands stocking is not stuffing the fridge to the full, but more about “no matter which day you come back, you have multiple choices”
Won’t so many stocked fruits go bad easily? She was also worried about this at first. Later, after daily actual tests, she found that fruits and vegetables stored in the magnetic fresh-keeping compartment can stay fresh for two weeks without spoiling
This is because the Cold Pudding refrigerator is equipped with TCL’s original * Molecular Magnetic Fresh Technology, which makes the box of blueberries bought last week look no different from the newly bought ones. Every time you open the fridge, the air smells fresh and everything looks brand new, which immediately cheers you up
Interestingly, the layout of the fridge often reflects the characteristics of its owner. The stocked items are rich, but arranged in perfect order, showing a casual style with a strong sense of order. She also agrees with this kind of metaphysics of “telling one’s fortune by looking at their fridge”. Home is a place to purify the magnetic field and energy. Keeping every corner clean, the room comfortable, and the fridge rich and tidy is the most effective and easiest way to keep yourself in a good state.
Second Stop: A Fitness Blogger’s Supply Station and Exclusive Arena
The second door belongs to @Chuan9
He is an advertising shooting model and a fitness blogger
He works as an advertising shooting model and also a fitness blogger, mainly creating sports-related content, and often participates in advertising shooting themed on running and cross-country running
This job sounds and looks very cool, but it is actually very exhausting. Almost every time he goes to work for shooting, @Chuan9 has to go out before dawn, and keeps shooting until it gets dark. The most demanding part is that he has to keep running for a whole day
Outside the camera, in order to maintain a good on-camera state, he also has to strictly control his diet. But for @Chuan9, it is a kind of rewarding experience that mixes pain and happiness. After all, being able to monetize your hobby and keep doing it is already a very remarkable thing
High-intensity exercise brings huge physical consumption, so his fridge is more like an exclusive supply station: apples, eggs, oats, skim milk, beef, chicken breast, sparkling water, all these ingredients are always kept in stock for a long time
He admits that the drinks bar design is the part that impresses him the most. The glass panel matched with atmospheric lighting has an outstanding appearance, and it is far more than just good-looking. When friends come to the house for a party, it is very convenient to take wine and ice cubes from the fridge, which easily creates a full sense of ritual and instantly upgrades the home atmosphere
During the football matches some time ago, he invited friends to his home to watch the games. The beer paired with -40℃ deep-cold slow-melting ice melts very slowly, so the beer stays ice-cold throughout the whole game. The feeling of cheering for the team together is “really extremely satisfying”
When asked if this is his ideal life, he answered very directly. “It’s quite ideal, and I’m slowly moving towards the life I love”. In his opinion, eating clean and healthy ingredients helps him maintain a good sports state. Just like the Cold Pudding fridge can keep ingredients fresh, life and sports also need to maintain a sense of freshness
Conclusion: A Good Fridge Can Perfectly Fit Young People’s Lives
Two doors, two completely different lifestyles. One pulls himself back from heavy work with a glass of wine at night, the other supports his body and state with a fridge full of clean ingredients. Coincidentally, the two of them have very similar definitions of fridges
They both believe that the fridge is part of the order of life, and even an indispensable part of it
This also explains the product logic of TCL Cold Pudding Drinks Bar Refrigerator. It integrates both practical functions and emotional value into one single appliance. The original * Molecular Magnetic Fresh technology keeps fruits and vegetables still fresh and juicy for two weeks, the -40℃ deep-cold fresh-keeping technology ensures that frozen meat stays tender and juicy after thawing, and the active dual deodorization function guarantees a fresh first impression every time you open the door. These are the core value of the fridge. On top of the basic fresh-keeping functions, the drinks bar, -40℃ deep-cold slow-melting ice, glass panel and ambient light turn the young people’s wish of “living a good life” into a tangible place that they can walk to and open every day.
Technology brings certainty, while design brings a sense of security. The former means you don’t have to worry about the stocked ingredients going bad, while the latter ensures that the hour after work can truly belong to yourself. Behind this is the product and manufacturing accumulation of TCL Smart Home, whose refrigerators have ranked No.1 in global export volume for 17 consecutive years. Only with sufficiently solid technical foundation can it support a sufficiently relaxed lifestyle
Therefore, there is no need to put off living a serious life until “someday”. Work hard when you are busy, and live earnestly when you rest. Taking good care of your body and running your home well is also shaping a better version of yourself in the future. You are in full control of your daily meals and the relaxing moment with a slight buzz
