Image Credit: pikselstock/Bigstockphoto.com
Rakuten Group announced the launch of “Rakuten Rakuyoko,” a new discovery-led online store offering a curated selection of affordable fashion, accessories and <a href="https://healthylife7.com/inside-shalini-passis-20000-sq-ft-delhi-mansion-and-luxury-lifestyle/” title=”Inside Shalini Passi’s 20,000 Sq Ft Delhi Mansion and Luxury Lifestyle”>lifestyle goods*1
Designed to serve as a gateway for younger consumers to engage with the Rakuten Ecosystem, the name “Rakuten Rakuyoko” blends the company’s name with the Japanese concept of “yokocho (alleyway),” evoking a bustling, lively marketplace where a diverse array of products come together
The store debuts with approximately 60,000 items, a selection Rakuten plans to expand over time*2. The inventory focuses on high-trend, budget-friendly items, ranging from fashion and smartphone accessories to interior decor and kitchenware, with prices starting at just a few hundred yen. In addition, select products that have passed Rakuten Rakuyoko’s own quality inspections will display an “R-Select” label*3
The platform will also host regular sales and ongoing coupon campaigns to ensure daily shopping remains both fun and affordable. All new registered users will receive a one-time 500-yen discount coupon upon sign-up
The Rakuten Rakuyoko website features a vibrant, pop-inspired aesthetic tailored to younger demographics. To enhance usability, the platform integrates personalized product recommendations on the home screen and product pages, based on individual browsing and purchase history. The interface is optimized for mobile, utilizing a vertical-scrolling design that mirrors the discovery-led experience of social media, allowing users to navigate products aligned with their personal interests
Orders on Rakuten Rakuyoko are accepted from a minimum of 2,100 yen (including tax) and include free shipping*4. Customers earn one Rakuten Point for every 100 yen (excluding tax) spent, which can be applied to future purchases on Rakuten Rakuyoko as well as across the broader Rakuten Ecosystem
Rakuten remains committed to expanding its customer touchpoints and delivering a compelling, value-driven shopping experience through this new platform
- rakuten
- japan
Ray Sharma
Ray Sharma is an Industry Analyst and Editor at The Fast Mode. He has over 15 years of experience in mobile broadband technologies and solutions, conducting research and analysis on various technology segments and producing articles and write-ups on the latest developments within the sector. He is also in charge of social media engagement and industry liaisons
Follow him on LinkedIn or Facebook. He can be reached at ray.sharma@thefastmode.com
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