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The Pets Table Introduces EasyFresh™: A New Shelf-Stable, Human-Grade Dog Food Line
Business Wire
Tue, 28 July 2026 at 7:02 pm GMT+5:30
3 min read
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Developed with an on-staff, board-certified veterinary nutritionist, EasyFresh™ delivers the health benefits of premium fresh food with zero freezer space, thawing, or prep required
NEW YORK, July 28, 2026–(BUSINESS WIRE)–The Pets Table, HelloFresh’s premium direct-to-consumer pet food brand, has announced today the launch of EasyFresh™, a shelf-stable, human-grade dog food line. The new offering provides the nutritional benefits of a fresh food diet without the storage, prep, and thawing requirements typical of fresh-frozen pet food
EasyFresh™ requires no freezer space and contains no added preservatives. The patented packaging technology retains the food’s natural flavor, nutrients, and moisture at room temperature, making it a great option for everyday home feeding, travel, or on-the-go routines. The line can be served as a standalone complete meal, a nutritional topper for dry food, or alongside The Pets Table’s existing product options
“Our goal is to make high-quality pet nutrition more accessible and practical for everyday lives,” said Laurent Guillemain, CEO & Co-Founder at The Pets Table. “While fresh food diets offer clear health benefits, the logistics of storing and thawing frozen meals can create frustration for pet parents. EasyFresh™ provides a reliable alternative, delivering vet-developed, human-grade nutrition that stores directly in the pantry at a lower cost than traditional fresh-frozen options.”
Vet-Developed, Nutrient-Dense Nutrition
EasyFresh™ was developed in collaboration with The Pets Table’s on-staff, board-certified veterinary nutritionist to support long-term canine wellness, including immune function, digestive health, and an active lifestyle
The new product line is formulated with a clinically-tested postbiotic designed to support gut health and improve stool quality. Every recipe features high-quality protein as the primary ingredient, incorporates nutrient-dense organ meats, and is cooked in a protein-rich bone broth to provide natural collagen
EasyFresh™ is available in two unique recipes containing zero fillers and preservatives:
Chicken & Kale Stew: A blend of chicken, chicken liver, kale, chicken bone broth, quinoa, cinnamon, carrots, and sweet potatoes
Pork & Spinach Plate: A savory mix of pork, spinach, pork bone broth, sage, rice, flaxseed, and carrots
EasyFresh™ is available now on ThePetsTable.com, and available soon on Amazon.com and Chewy.com
About The Pets TableThe Pets Table is a personalized pet food service designed to keep pets healthy and happy—made with real ingredients that humans love. Launched in 2023, the Company prioritizes high-quality, minimally-processed meal options delivered directly to customers’ doors. For more information, visit www.thepetstable.com
