Welcome to our rundown of the most-watched branded YouTube videos of the week
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Reporthere
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The World Cup still has a place on our Gospel Stats Brand Report this week, but it’s simmered down from the takeover last week. Instead we’re back to mostly regular programming: MrBeast in spot #1, a little travel, a little food, and a little video gamin’
Check it all out right here:
#1 If You Build It, I’ll Buy It!Channel:MrBeast GamingBrand: FeastablesViews: 49,775,638
Now this is a new twist on If you build it, he will come
While Jimmy Beast is busy cranking out 50-streamer collabs on his main channel, his side channel MrBeast Gaming has been cranking out Minecraft videos on a regular basis. And they all tend to follow the same formula: He puts a bunch of Minecrafters head to head and whoever survives the longest/builds the best thing walks away with the prize
In this video, five experienced builders are challenged to construct a digital version of a Tesla. Whoever does it best gets the real-life version of the car, plus a chance to win a $250,000 house
Like most MrBeast Gaming uploads, this one promotes his chocolate line Feastables. Feastables ads run year-round, but we’re expecting them to ramp up since Halloween decor is already appearing in retail stores. Guys. It’s July. C’mon!
#2 FIFA Street Food Battle: Uruguay vs Saudi Arabia #adChannel:Max the Meat GuyBrand:FIFAViews: 41,905,756
The World Cup isn’t just happening on the soccer pitch. Max the Meat Guy‘s FIFA-sponsored video pits Uruguay and Saudi Arabia against one another in a battle of street foods. He flies to Saudi Arabia for some local chicken shawarma, then returns to his YouTuber kitchen to make his own version of Uruguay’s national dish: chivito
We won’t spoil the winner, but we will say Max uses the tail end of this 47-second Short to direct viewers to the rest of his FIFA content, which he’s uploading throughout the World Cup. His partnership with FIFA–plus the partnerships we already covered last week–make it clear FIFA’s PR team thought out of the box when partnering with creators. It would’ve been easy for the org to only partner with the sports-obsessed, but instead FIFA spread its sponsorships across creators from every niche.
#3 An anxious traveller’s dream companion… my @raybanmeta AI glasses 🥰 #raybanmetapartnerChannel:Unnati MalharkarBrand: Ray-Ban Meta AIViews: 40,474,596
Gen Z accounts for a major slice of U.S. leisure travelers, and brands know it. Meta has been pushing its AI glasses for months, and now it’s showing off their apparent travel utility by partnering with Unnati Malharkar. Its promise? That if you’re a Type A anxious traveler, you can have its Ray-Ban wearables help manage your trip
But travel isn’t the only spot Meta’s hitting. It also partnered with Content Machine this week for a “Day in the life of a gym bro” video that clocked in at #292
#4 They loved it!!! @michaels What party should we plan next? 🤭 #ilovesainthonoreChannel:Alexandra LourdesBrand: MichaelsViews:34,409,357
Max brought the savory, now Alexandra Lourdes brings the sweet: Her Las Vegas dessert shop Saint Honoré Doughnuts & Beignets became the stage for a Michaels collab this week
As you may or may not know, Michaels has a pretty sprawling section of cake-decorating supplies, and Lourdes shows off the shelves with some footage of her shopping around for things to help her decorate a few donuts. She also wraps in party planning by using Michaels’ supplies to turn the donut-decorating into a playdate for her daughters
Tapping a pro baker is a smart move for Michaels, and one that paid off in views. The creative company also sponsored video #15 this week–an upload from Mr. Kate that’s also about party planning
BONUS
#2,664 This New “Beyblade” Game Is Going Viral… And It’s Awesome.Channel:ilinnucBrand: Mall of ToysViews:58,541
Man it smells like the 90s in here. Slayblade the game isn’t an actual Beyblade IP; it’s just inspired by the iconic toys–which, by the way, are still in production today
But for all us kids who gathered around at recess to watch our little spinning death machines duke it out, Slayblade is wish fulfillment. And Mall of Toys, which sells Beyblades, teamed up with gaming creator ilinnuc to bring his nostalgic audience straight over to its digital storefront. If viewers are inspired by his Slayblade video, they can check out Mall of Toys’ expansive Beyblade catalog
It’s a clever strategy–especially if ilinnuc’s video awakens some latent Beyblade collectors. Now if you’ll excuse me, I need to go check my attic…
…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly releasedYouTube 2025 Sponsorship Landscape Report, wfrom hich you can download right here
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