New clinically guided health risk assessments help health systems engage high-intent patients with personalized education, branded experiences, and measurable results
NASHVILLE, Tenn., Aug. 27, 2026 /PRNewswire/ — Unlock Health, a full-service marketing agency for hospitals and health systems, today announced the launch of two new Health Risk Assessments (HRAs) focused on menopause and medical weight loss. As consumer demand for weight loss support and menopause care continues to grow, Unlock’s new HRAs give health systems a clinically-guided way to support patients while they are actively seeking answers, provide personalized health information, and help them take the next best step in their care.
Consumer interest in both menopause and medical weight loss has accelerated as people increasingly seek ways to feel better, manage symptoms earlier, reduce long-term health risks, and extend the number of years they live in good health. At the same time, consumers increasingly turn to search engines, AI, and social media for information about how to feel better, manage symptoms earlier, reduce risk, and make informed decisions about their health
“Patients are searching for trusted answers about menopause and medical weight loss long before they schedule an appointment,” said Tracy Cobb, Director of Client Success, Unlock Health. “Healthcare organizations need a clinically credible solution that helps them meet patients at that critical moment. Our newest HRAs give health systems a scalable way to identify high-intent patients earlier, strengthen patient engagement, improve care navigation and timely intervention, and demonstrate the impact of their marketing investments.”
Early client feedback has reinforced the growing need for tools that help health systems meet rising demand for menopause and medical weight loss services
Virtua Health, a longtime Unlock Health client and nonprofit health system serving communities across South Jersey, has seen firsthand how HRAs can help consumers better understand their health and take the next step toward care
“At Virtua Health, we believe trusted relationships begin long before a person walks through our doors. When thoughtfully designed, HRAs can give people personalized, credible information that helps them better understand their health, manage their wellness, and have more informed conversations with their doctors. That kind of self-directed engagement is an increasingly important part of helping consumers take the next step in their care journey,” said Ryan Younger, Vice President of Marketing, Virtua Health.
Community Health Network, a non-profit health system with more than 200 sites of care and affiliates throughout Central Indiana, understands the importance of menopause care and was looking for a way to engage women in its community who are actively searching for menopause support. The organization will be one of the first to implement Unlock’s new Menopause HRA
“Every woman’s journey to menopause care is unique,” said Amy Wire, Vice President, Women’s and Newborns Product Line, Community Health Network. “The Unlock Health Menopause HRA helps us engage women earlier by providing them with education, evidence-based care and personalized support needed to understand the changes they’re experiencing and make informed decisions that improve their health, well-being, and quality of life – right here in their own community.”
The HITRUST- and HIPAA-compliant assessments feature a modern, intuitive user experience that healthcare organizations can customize to align with each health system’s brand, service lines, and care pathways. The risk scoring and user journeys are built on clinical guidance and provide hyper-personalized risk reports and calls to action. Patients receive clear, easy-to-understand results along with actionable recommendations designed to move them confidently toward care
Unlock’s HRAs also provide rich, contextual patient insights that support strategic service line growth initiatives across women’s health, primary care, bariatrics, metabolic health, and preventive care. Robust integration with healthcare CRM and marketing automation platforms enable hospitals and health systems to personalize follow-up communications, improve patient engagement, and better measure marketing performance.
Patients who complete one of Unlock’s more than 20 condition-specific HRAs are 3-4x more likely to take a next step in their care journey, such as scheduling an appointment. The platform generated more than 136,000 completed assessments across more than 100 hospital and health system clients in 2025, underscoring the role HRAs play in helping providers identify, engage, and convert high-intent patients
Unlock Health continues to expand its HRA portfolio in response to evolving consumer behavior, health system priorities, emerging service-line opportunities, and the latest clinical guidance
To learn more, please visit: https://unlockhealth.com/capabilities/health-risk-assessments/.
Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare—and integrated with a managed care consultancy with deep revenue strategy expertise.
We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins
We help our clients do everything from patient acquisition and build branding, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward. Visit UnlockHealth.com to learn more.
SOURCE Unlock Health
