HallPass, a new confectionery brand created by Peter Rahal and Michael Tierney, is now available at Walmart
“HallPass is launching with three products: Peanut Cups, Peanut Creme Crispy Wafers, and Chocolatey Candy Pieces, delivering the taste, texture, and experience of classic candy for 70 calories and 1g of sugar per serving,” according to a press release. Rahal and Tierney started HallPass to make the same kind of transformation that reshaped the soda aisle
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“Products like Diet Coke and Coke Zero gave consumers a way to keep the experience they loved while dramatically changing the <a href="https://healthylife7.com/expert-shares-best-budget-meals-for-child-nutrition/” title=”Expert shares best budget meals for child nutrition”>nutritional equation,” the press release said
The creators hope HallPass does the same for candy
“Our ambition is to make HallPass the Coke Zero of candy,” Tierny said. said Michael Tierney, Co-Founder of HallPass. “People still love candy. They just don’t want to make the same tradeoffs to eat it. We built HallPass to deliver the taste and experience of classic candy for a fraction of the calories and sugar, without asking consumers to pay a premium for it. You don’t pay more for Coke Zero than classic Coke, but somehow all low sugar and low calorie candies charge a multiple of the national brands. That needed to change.”
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