Applied <a href="https://healthylife7.com/how-uhealth-is-reimagining-food-and-nutrition-as-part-of-healing/” title=”How UHealth Is Reimagining Food and Nutrition as Part of Healing”>Nutrition Flexes Its Protein Power
Mark Nichols
Wed, August 26, 2026 at 7:47 PM GMT+5:30
5 min read
- APN.L
-1.56%
THE GIST
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Applied Nutrition is selling protein like everyone suddenly joined the gym. The growth is real, the guidance is up, and the only thing looking heavier than demand is the whey bill
WHAT HAPPENED
Applied Nutrition lifted its outlook after a strong year of trading across its markets and sales channels
The Liverpool-based sports nutrition group now expects revenue for the year to July 31, 2026, to rise 50% to about £160 million (about $217 million), up from £107 million a year earlier. That is ahead of company-compiled market expectations of £148.4 million
Adjusted EBITDA is expected to rise 40% to about £43.3 million, also ahead of the previous consensus figure of £42 million. The company said trading since June 1 had remained strong, with sustained demand across the group’s regions and channels
Investors initially liked the update. Applied Nutrition shares rose as much as 9% in London trading, reaching 350.5p, before giving back some of those gains later in the day
The company also guided for another year of growth. For the year ending July 2027, it expects revenue of around £205 million, comfortably ahead of market forecasts of £186.2 million. Adjusted EBITDA is expected to rise to about £49 million, versus consensus of £47.7 million
Applied Nutrition ended the financial year with net cash of £15.9 million, despite buying assets from US sports nutrition manufacturer Nutrablend and investing in extra production capacity
The Nutrablend deal, announced in June, cost $16 million in cash and included a manufacturing and logistics site in Buffalo, New York, plus the Basic Supplements and GR8 Lifestyle brands
The company sells products under Applied Nutrition, ABE, BodyFuel and Endurance. It offers more than 120 products and distributes in more than 85 countries
WHY IT MATTERS
Applied Nutrition is riding one of the cleaner consumer trends around: people want more protein
That demand is coming from gym users, athletes, health-conscious shoppers and, increasingly, consumers using weight-loss drugs who are trying to preserve muscle while eating less. Protein powders, ready-to-drink shakes, pre-workout products and functional drinks have moved from niche gym bags into mainstream shopping baskets
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That is exactly where Applied Nutrition wants to be. The company is not trying to sell a complicated turnaround story. It is selling tubs, drinks and sachets into a global health-and-fitness market that keeps getting bigger
