August 8th, 2026
Fernwood launches FWD extending its 35-year expertise into a personalised fitness and nutrition app for women
By Contributor
Exercise /Fitness /Wellness /Technology
Fernwood Fitness has advised of the launched of FWD (pronounced Forward), a fitness and nutrition app designed exclusively for women, further strengthening its position as Australia’s leading women’s health and fitness brand
Developed by Fernwood, FWD combines decades of expertise in women’s health, fitness and behaviour change into one personalised digital experience
FWD brings together tailored workouts, nutrition, habit coaching and progress tracking in one seamless platform. The app creates an individual plan based on each woman’s goals, lifestyle and preferences, helping remove the guesswork from building healthier habits while keeping members engaged between club visits
Explaining that FWD represents the next evolution of the Fernwood experience, Tahlia Day, National Operations Manager at Fernwood Fitness, stated “FWD has been designed to complement, not replace, the experience our members have in club
“It gives women personalised guidance every day, creating greater connection and accountability between sessions to help them build consistency and achieve better long-term results
“For our clubs, it’s another way we can deliver value to members. It strengthens our personal training offering by extending coaching beyond the gym floor, supports member retention through greater engagement, and creates new opportunities to connect with members outside the club
“The feedback from our pilot clubs has been incredibly encouraging. Seeing how positively both our teams and early users have responded gives us great confidence as we roll FWD out across the Fernwood network.”
The launch represents another milestone in Fernwood’s continued investment in innovation, reinforcing its commitment to delivering holistic health and wellbeing solutions that extend beyond the four walls of its clubs while giving members more ways to stay connected, accountable and supported every day
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