*This content was translated by AI
Italian luxury lifestyle brand SEASE will open a new store on the 6th floor of Shinsegae Department Store Gangnam Branch on the 13th
At this new store, it will showcase clothing, cashmere ski collections, golf capsule collections, carbon travel carriers, and handmade sunglasses based on ‘Natural Performance,’ which combines premium natural materials with modern functionality
The store is also designed to reflect SEASE’s signature materials and brand identity, allowing customers to directly experience the brand’s material philosophy and lifestyle. To commemorate the opening, champagne will be given as a gift to customers who make purchases above a certain amount, and a visit by co-founder Franco Loro Piana along with a private event is scheduled for September
SEASE is a 100% Made in Italy luxury lifestyle brand established in 2018 by Franco Loro Piana and Giacomo Loro Piana. Based on the heritage of the Loro Piana family, it proposes the value of ‘Natural Performance,’ which expands the realm of existing luxury by integrating modern functionality with premium natural materials
A SEASE official stated, “As Shinsegae Department Store Gangnam Branch is a key store representing the domestic luxury fashion market, it is a space where we can effectively convey SEASE’s brand philosophy and values,” and added, “Through this new store, we hope that more domestic customers will be able to directly experience SEASE’s unique materials, functionality, and lifestyle.”
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*This content was translated by AI
